Head of Growth - Anglophone Africa

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

Head of Growth – Anglophone Africa

We are looking for a Head of Growth to own and scale growth across Anglophone African corridors (including Nigeria, Ghana, Kenya, and other priority markets) while also driving expansion across Europe, the US, Canada, and the UK, targeting the English-speaking African diaspora.

This role carries end-to-end growth ownership — spanning acquisition, activation, engagement, retention, and revenue — with direct accountability for volume, revenue, unit economics, and market expansion. You will report to the Head of Africa and work closely with Product, Partnerships, Treasury, Compliance, and Operations to deliver sustainable, scalable growth.

Key Responsibilities

Growth Strategy & Market Expansion

• Define and execute the regional growth strategy across Anglophone Africa and diaspora sender markets (Europe, US, Canada, UK)

• Develop and implement market entry and penetration strategies for new and existing corridors

• Own growth targets, including user acquisition, volume, revenue, and contribution margin

Acquisition, Retention & Monetization

• Drive user acquisition through paid marketing, referrals, influencers, partnerships, and community-led initiatives

• Own lifecycle strategy across activation, engagement, retention, and win-back

• Increase transaction frequency, ARPU, and LTV through data-driven experimentation

• Partner with Product to optimize onboarding, conversion, limits, and user experience

Operations & Cross-Functional Leadership

• Oversee day-to-day execution to ensure initiatives are delivered efficiently and aligned with LemFi’s mission

• Lead and coordinate cross-functional teams across Growth, Ops, Product, CRM, and Partnerships

• Manage and strengthen key partner relationships to support reliability, scale, and commercial performance

Performance, Analytics & Optimization

• Track and analyze key metrics (CAC, LTV, retention, volume, revenue, funnel conversion)

• Monitor market trends, competitive dynamics, and user behavior to inform strategy

• Continuously optimize growth levers and resource allocation for maximum impact

Team Leadership & Culture

• Build, lead, and develop a high-performing, innovative Growth team

• Set clear goals, expectations, and performance standards

• Foster a culture of ownership, speed, and data-driven decision-making

What We’re Looking For

Experience

• 8+ years of experience in Growth, Marketing, or Commercial leadership roles

• Proven track record scaling fintech, payments, remittances, or consumer financial products

• Strong experience across Anglophone African markets and diaspora-led growth

• Experience owning regional or multi-market growth with clear performance accountability

Skills & Attributes

• Strong strategic and analytical capabilities

• Deep understanding of growth funnels, CRM, paid media, partnerships, and community growth

• Comfortable owning targets, budgets, and execution

• Excellent stakeholder management and communication skills

• High ownership mindset, resilient, and execution-focused

Success Metrics (Indicative)

• Growth in regional and diaspora transaction volume and revenue

• Improvement in acquisition efficiency (CAC, payback)

• Retention and frequency uplift

• Market share growth in priority corridors

• Team performance and execution velocity

Why Join LemFi

• Own growth across some of the largest and fastest-growing remittance corridors globally

• High autonomy, strong leadership visibility, and real decision-making power

• Opportunity to shape the future of diaspora financial services at scale

• Work in a fast-paced, mission-driven fintech environment

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership 🤝 We take responsibility for global outcomes, not just local wins.

• Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact.

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi

To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.