Head of Growth and Marketing - North America

Company Overview

With its headquarters in Singapore and strategically placed offices across the United States, Turkey, Japan, and Malaysia, Rapsodo represents more than just sports technology and data analytics. It stands as the clear front-runner in providing affordable, professional-grade technology for athletes aiming to enhance their performance.

The company currently collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.

Become a part of Team Rapsodo as we challenge limits and unveil endless potential, one data point and one heartwarming success story at a time.

Powered by Athletes who get it, and Engineers who can do it.

Role Purpose

The Head of Growth & Marketing, North America is responsible for building and leading the marketing organization that drives demand, adoption, and engagement across Rapsodo’s Golf and Diamond ecosystems.

This leader will operate at the intersection of brand, growth, product marketing, and community, ensuring that Rapsodo’s marketing strategy directly supports revenue growth, product launches, and long-term platform engagement.

Reporting to the General Manager of North America, the role partners closely with Sales, Product, Customer Success, and Revenue Operations to create an integrated go-to-market engine across consumer and enterprise segments.

Success in this role requires both strategic leadership and hands-on execution, building the systems, processes, and team necessary to scale a global sports technology brand.

Key Responsibilities

1. Growth Marketing & Demand Generation

• Own the end-to-end growth engine across North America
• Lead performance marketing across paid media, SEO, digital acquisition, and conversion optimization
• Oversee direct-to-consumer (DTC) marketing and ecommerce growth
• Partner with the Amazon channel owner to scale marketplace performance
• Develop lifecycle marketing programs that drive subscription activation, engagement, and retention
• Build data-driven marketing funnels that connect acquisition to long-term customer value

2. Product Marketing & Go-To-Market

• Lead product marketing for both Golf and Diamond product lines
• Translate product innovation into compelling customer value propositions
• Develop clear product positioning, messaging, and launch strategies
• Drive coordinated hardware + software launches across channels
• Build repeatable go-to-market playbooks that align marketing, sales, and customer success
• Ensure strong launch readiness across retail, DTC, and enterprise channels

3. Community, Creators & Ecosystem Development

• Lead the creator and influencer ecosystem across Golf and Baseball
• Develop authentic athlete and coach communities that drive product adoption and brand advocacy
• Support ecosystem strategies including simulator integrations, developer partnerships, and third-party platforms
• Build scalable community programs that increase engagement and content creation

4. Brand & Storytelling

• Lead the evolution of the Rapsodo brand across North America
• Ensure consistent brand storytelling across consumer and professional segments
• Oversee content creation, creative production, and athlete storytelling
• Amplify product innovation and customer success stories through modern digital channels

5. Marketing Infrastructure & Technology

• Build the marketing technology stack required to support a scaling technology business
• Oversee CRM, marketing automation, analytics, and campaign performance systems
• Ensure marketing data connects seamlessly with ecommerce, subscriptions, and sales systems
• Introduce operational rigor and measurable performance management across the marketing organization

6. Organizational Leadership

• Build and lead a high-performing marketing organization
• Develop clear ownership across growth marketing, product marketing, and community functions
• Partner closely with BU leaders across Golf and Diamond
• Align marketing strategy with North America revenue targets
• Develop future marketing leaders and build scalable team structures

Requirements:
Role Qualifications

• 10+ years of progressive marketing leadership experience
• Experience leading marketing in technology, sports technology, consumer electronics, or SaaS-enabled hardware businesses
• Proven track record of building scalable growth engines across digital and ecommerce channels
• Strong experience launching new products and managing complex go-to-market programs
• Experience building marketing organizations in fast-growing or ambiguous environments

Leadership Profile

• Commercially minded marketing leader with strong revenue orientation
• Deep understanding of digital growth mechanics and customer lifecycle management
• Comfortable balancing brand strategy with performance marketing execution
• Strong cross-functional collaborator across product, sales, and operations
• Entrepreneurial mindset with the ability to create structure in fast-moving environments

Success Metrics

Success will be measured by:

• Meaningful marketing contribution to North America revenue growth
• Successful launch and adoption of new products across the ecosystem
• Strong digital acquisition and conversion performance
• Growth in subscription engagement and platform usage
• Development of vibrant creator and athlete communities
• A high-performing marketing organization capable of scaling with the business