Head of Go-to-Market

Join one of the world’s largest and most innovative digital real estate tech companies.

Backed by global investment leaders KKR and CPP Investments, AVIV Group is redefining how people buy, sell, rent, and value property across Europe and the Middle East. With a strong presence in France, Germany, Belgium, and Israel, we’re behind some of the region’s most iconic digital real estate platforms — including SeLoger , immowelt , Immoweb , Meilleurs Agents (France’s leading property valuation platform), Yad2 (Israel’s #1 classifieds site), and Homeday, one of Germany’s fastest-growing proptechs.

Our mission? To simplify life’s most valuable transactions. We bring together data, technology, and human insight to empower millions of people to unlock their perfect place!Join us in shaping the future of real estate.

Your Mission

You own the commercial trajectory of Immoweb’s agency business. Your objective is to build and orchestrate the commercial engine that will strengthen market leadership, accelerate monetisation and support our long-term growth ambition. You will operate at the intersection of Product, Tech, Sales, Pricing and Finance — ensuring what we build, how we price it and how we sell it are fully aligned. Your decisions will directly influence performance, competitiveness and strategic positioning.

Key Responsibilities

Commercial Strategy & Offer Design

• Define and own the long-term commercial strategy for agencies

• Design packaging, pricing logic and portfolio priorities

• Lead the successful launch of new commercial offers

• Ensure strong business case discipline and revenue steering

Monetisation & Growth

• Identify structural growth levers across segments

• Balance value capture with competitiveness and supply dynamics

• Translate market insights into clear commercial decisions

Product & Roadmap Alignment

• Translate commercial opportunities into product priorities

• Align roadmap decisions with monetisation logic

• Represent the Belgian market voice internally

Sales Enablement & Launch Excellence

• Lead end-to-end commercial launches

• Equip Sales with clear positioning, training and objection handling

• Ensure strong field execution and adoption

Performance Monitoring & Continuous Improvement

• Own performance tracking and commercial KPIs

• Diagnose underperformance early and drive corrective actions

• Maintain strong feedback loops between Sales, Product and Pricing

What We Are Looking For

We are hiring a builder — someone who understands how to scale a marketplace business and combine analytical rigor with commercial instinct.

You bring:

• Strong experience in marketplace, SaaS, platform or digital subscription environments

• Proven ownership of monetisation or revenue scope

• High analytical rigor and ability to structure complex business cases

• Experience operating in fast-paced tech environments

• Exceptional cross-functional leadership skills

• Ability to influence senior stakeholders and drive alignment without authority

• A structured yet pragmatic execution mindset

Real estate experience is a plus, not a requirement.

Why Join Immoweb?

• Own and shape the commercial engine of Belgium’s leading real estate marketplace

• Drive transformation at the intersection of strategy, product and monetization

• Contribute to a bold long-term growth ambition within AVIV Group

 

What we offer

• A professional, collaborative and stimulating work environment within a leading digital platform

• Competitive compensation package aligned with senior leadership scope, including variable remuneration and comprehensive benefits

• Flexible working setup with remote work options and flexible working hours to support work-life balance

• Strong focus on personal and professional development, including access to training and learning opportunities

• A people-first culture with well-being initiatives, team events and an open, supportive working atmosphere

• A company with a strong sense of social responsibility, actively engaged in sustainability, inclusion, accessibility and charity initiatives

At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!