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Head of Franchise

HMGroup

London, England, United Kingdom Hybrid permanent

Posted: February 13, 2026

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Quick Summary

The Head of Franchise is responsible for leading the global expansion of COS, overseeing the development of new markets, and driving the brand's growth strategy.

Job Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

COS is on a mission to become a Global Power Brand in accessible luxury. Today we work with 3 main franchise partners and are present in 7 markets with around 24 stores, with many more to come. 

Through these important partnerships, we get access to local knowledge, infrastructure and talent whilst our partners get access to our amazing brand and retail excellence. 

In this role you will work to create the best conditions for our  established partners’  in order to achieve our ambitious targets and deliver on our brand plan.

What you will do:

• Financial Strategy; Define and execute the global commercial franchise strategy in line with brand positioning and long-term growth objectives Own sales forecasting, budgeting and performance tracking and help to drive revenue and margin opportunities for established partners.
• Multi-site Operations management; You ensure consistent execution across the global portfolio of franchise stores, protecting high quality service standards and supporting change management process which enhance personalisation, commercial optimisation and digital development. 
• Brand and Product Expertise; Own commercial terms, pricing structures, assortments and regional exclusivities with buying. Partner cross-functionally to ensure strong execution across product launches, inventory planning, and marketing support. Provide clear market insights and feedback to inform product strategy and demand planning.
• Stakeholder Management; Represent the brand externally with key partners, ensuring consistent and premium brand execution. Lead and manage relationships with all partners and facilitate strong collaboration and the alignment needed to create growth.
• You will be expected to travel internationally and should have the flexibility to be travelling up to 40% of the time.

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed :

• Commercial Leadership: Understand the retail landscape, make resourceful decisions, and balance priorities with a focus on sustainable results. You have the ability to use customer analytics, trading data and other KPI's to maximise partner performance. 
• Dedication to Excellence: You can foster a culture of continuous improvement, encouraging a mindset focused on value creation and continuous evolution to surpass customer expectations with outstanding services. You bring an innovation mindset and have experience working with different commercial models. 
• Customer Centricity: Keep a pulse on global customer needs, industry trends and best practices to ensure COS can deliver exceptional experiences and drive business outcomes through their external partnerships
• Operational Excellence: Demonstrate the ability to oversee and improve operations, including process optimisation, strategic planning and resource management. Seek opportunities for cross partnership growth and development - always sharing best practise.
• High stakes Communication and Decision Framing: Board level communication skills - the ability to simplify complex issues, present risks, scenarios and opportunities clearly to senior leaders. The ability to role model our culture and demonstrate high level accountability. Adaptive and influential with calm authority - influencing teams to align behind shared goals through expertise.  

This is a Full time permanent contract based at our Head Office in London .  

Benefits

We offer all to of our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this UK based colleagues also receive

• 25 days holiday
• Annual health checks
• 25% staff discount
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust  
• Private health & dental care

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV and portfolio securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!

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