Head of Fashion, Beauty and Lifestyle

Head of Fashion, Beauty & Lifestyle, DMG New Media
Location – London, Highstreet Kensington
12 Month FTC

About DMG New Media

DMG New Media is building the next generation of social-first brands - spanning news, entertainment, money, sport, fashion & beauty, lifestyle and culture - powered by an 80-strong team of talent, editors, designers and creatives.

With over 150 million social followers, we’re redefining how the media connects with audiences through original, platform-native, talent-led storytelling.

We are experts in creating viral video - our fashion & beauty content is viewed more than 60million times a month. We also have a long list of commercial clients as we provide new and innovative ways for advertisers to reach consumers.

The Role

We are looking for an experienced candidate to lead the fashion, beauty & lifestyle content teams. This is a unique opportunity to manage the output of first-of-their-kind creator brands, within one of the biggest news publishers in the world. Responsible for producing best-in-class social content, the right candidate will have proven experience leading a social-first team and will be responsible for content and audience growth across the brands to ensure all editorial, audience and commercial requirements are met.

Our existing brands are:

• Eliza - the UK’s fastest-growing fashion and beauty social publisher that inspires Millennial and Gen Z women to shop the best of the high street

• YOU Social - the go-to destination for 40+ women seeking empowering fashion, lifestyle and beauty expertise

We have big plans to expand our lifestyle output and the successful candidate will play a pivotal role in bringing those plans to life.

Key responsibilities

• Ensure the smooth day-to-day operation of editorial for Eliza, YOU and new channels within the lifestyle vertical

• Manage all the editorial output, ensuring content is best-in-class and aligns with brand, audience and business objectives

• Work closely with the commercial team to fulfil client briefs, ensure flawless execution of commercial campaigns, and deliver on revenue targets

• Define and lead the overall editorial vision, in collaboration with senior leaders, strategy and tone of voice across all our platforms including social and newsletters

• Use performance metrics, audience insights and market trends to guide decisions

• Report on editorial KPIs and targets

• Identify opportunities for growth, efficiency and innovation across the business

The successful candidate will have the following skills and attributes:

• Proven experience managing a team

• Proven experience of setting and executing editorial strategy across multiple platforms

• Strong understanding of media/social business models (social platforms, partnerships, licensing etc)

• Innovative mindset and a desire to develop an industry-leading business

• Excellent communication, stakeholder management and decision-making skills

This is a fixed-term contract and is based at our offices in Kensington, London.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)

• Pension plan and life cover

• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme

• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

About Us

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DMG::MEDIA

dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.
Globally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps.*

Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.

The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 28 million total followers and nearly 45 billion views** in the past year.

www.dmgmedia.co.uk

*GA Sept 2024 **March 2024 - Feb 2025 inclusive

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.