Head of Events, North America

In short

As the Head of Events, North America, you will chart the course and set the strategic direction for the events domain, ensuring all experiential initiatives align with On’s broader regional needs and strategic vision. You will simplify complexity to effectively manage the end-to-end event strategy, transforming brand moments into a powerful engine for commercial impact across all channels, ensuring our approach elevates the brand, delivers measurable impact, and aligns with both global strategy and regional business needs. Reporting to the Head of Brand Experience, North America on the Brand Experience team, you will drive cohesive alignment across the region to elevate the brand and inspire our community through movement.

Your Mission

• Define and drive the comprehensive North America event strategy and annual roadmap, ensuring clear channel integration and alignment with brand and commercial priorities

• Lead and develop a high-performing regional events team, providing clear direction, coaching, and performance management while fostering a culture of ownership, accountability, and continuous improvement

• Lead complex, large-scale projects and experiential initiatives with significant impact throughout the North America region

• Set the priorities and strategy for the events budget, providing strategic oversight on allocation and ensuring high-impact outcomes that meet or exceed financial expectations

• Foster and leverage connections across various functions and locations to execute projects effectively and share knowledge in an inclusive manner

• Break down organizational complexity to bring stakeholders on board, creating cohesiveness and alignment between global frameworks and regional execution

• Partner closely with Global Events to align on strategic priorities, influence global planning with regional insights, and ensure consistent yet locally relevant execution across North America

• Oversee the evolution of regional event toolkits, providing a clear and inspiring vision that allows for global consistency and local relevance

• Drive high-level decision making within the events domain, utilizing a combination of analysis and judgment to make sound choices even with limited information

• Identify and mitigate potential strategic roadblocks by anticipating future trends and challenges, ensuring a high level of preparedness for enterprise-level initiatives

• Ensure all event initiatives deliver against both brand-building objectives and commercial KPIs, embedding measurement frameworks that clearly link experiential investments to business outcomes

Your Story

• You bring 9+ years of functional experience in event marketing, brand experience, or experiential strategy within a premium global retailer or an omnichannel brand

• You bring 4+ years of direct people leadership experience, with a proven track record of leading diverse teams across a regional breadth and managing complex stakeholder interests

• You are comfortable driving complex decision-making and providing strategic input on wider business topics by considering all critical factors and relying on experience

• You demonstrate the ability to map out and organize work in alignment with strategic priorities, breaking them down into realistic projects and activities with clear checks and balances

• You are skilled at foreseeing and integrating the interests of various teams and stakeholders, effectively aligning outputs with diverse needs and questions

• You possess a deep-seated belief in your abilities that instills trust in others and allows you to approach challenges with a positive attitude and a focus on continuous growth

• You have experience navigating organizational complexities to achieve objectives, clearly understanding the dynamics between people, functions, and regions to adjust approaches

Your Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations; creating premium, high-impact moments that connect people to our brand. Our team includes B2B Marketing, DTC Retail Marketing, Visual Merchandising, Events, Community Marketing, and Tech Reps, working together to build meaningful brand experiences across both On-owned and partner touchpoints. The team fosters an environment where continuous learning and holistic well-being are championed, supporting each member to build their best self.