Head of E-Commerce (12m FTC)

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

 

Joining us on an initial 12-month contract, as our Head of eCommerce, you will lead the development and execution of Red Bull Australia’s national eCommerce strategy, with a particular focus on managing the Australian eCommerce retailers, as well as engaging with our sales teams to drive on-site execution and sales growth on pureplay and bricks’ clicks. Alongside the National Account Manager eCommerce, you will manage the existing pureplay & omni channel accounts (including retail media). You will expand our presence with aggregators and establish new business partnerships with B2B, online marketplaces and third-party delivery services.

LEAD ECOMMERCE STRATEGY DEVELOPMENT & DEPLOYMENT

• Develop and adapt Red Bull’s global eCommerce vision and strategy covering all relevant segments such as bricks’n clicks, pureplays, online marketplaces, B2B and new digital touchpoints (3rd party delivery services, gig economy)
• Alongside the account team, lead retail media strategy & execution in select accounts
• Drive accountability for executional excellence as part of the sales leadership team
• Leverage eComm to drive trial through agile data backed decisions and a test-and-learn approach

 

ACCELERATE ONLINE SALES GROWTH ON LARGEST ECOMMERCE RETAILERS

• Own the management of Amazon as global key account and local delivery on volume, sales forecasts, promotional program, loyalty (SnS) and share targets
• Incorporate eCommerce plans into top 8 customer joint business plan's ensuring we are delivering a share winning plan
• Provide training and execution expectations to the account managers outside of the top 8 accounts.
• Collaborate with the eComm account managers to manage Red Bull's sponsored search and visibility on our major retailers platforms
• Develop and execute strategy to achieve top positioning on our wholesale partners B2B and B2C platforms

 

ENABLE EXCELLENT & BRAND COMPLIANT ONLINE PRESENCE

• Collaborate with the Brand Marketing team on further improving and implementing Red Bull’s online merchandising standards, while monitoring online presence and compliance using Red Bull’s proprietary tool
• Drive a "look like number one" mindset by utilising Red Bull’s creative assets and events to create a unique point of difference in retail media and online executions
• Manage online content access through Red Bulls systems & partnering with the Brand team to ensure we have best in class enhanced content available and rolled out across all customers

 

INDIRECTLY LEAD CROSS-FUNCTIONAL ECOMMERCE TEAM

• Provide indirect leadership to the cross-functional RBAU eCommerce project team, including members from Brand Marketing, Advertising, Regulatory, Operations, and local market stakeholders
• Work collaboratively with internal stakeholders, local agencies and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation, content, ratings and reviews and oversee implementation of these where relevant

• 3+ years of FMCG eCommerce experience, working with key customers such as Woolworths, Coles, Amazon, and Aggregators
• 5+ years of key account management experience with global brands, in the FMCG/grocery or online FMCG retail sectors
• Bachelor’s degree in business, economics, or a related IT field required
• Skilled in website management, online shopper journey, digital content/product detail page creation, and driving sales from awareness to conversion
• Preferred experience with reporting systems (e.g., Vendor Central, Unify/Synergy) and tools like GS1, SKUVantage, Citrus, or Cartology

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.