Head Of Digital Experience

About us: We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.

We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

Head of Digital Experience
Hybrid - with travel as required
Salary - Competitive
Contract: Permanent, Full-Time

Are you ready to Drive the Future of Digital Customer Experience

Lookers Motor Group is on an exciting transformation journey and we’re looking for a visionary Head of Digital Experience to take our online presence to the next level.

This is a high-impact leadership role at the heart of our growth strategy. You’ll own the end-to-end digital customer experience, ensuring our website not only reflects our brand but drives measurable commercial outcomes. From UX and CRO to SEO and content, you’ll lead a specialist team and shape a best-in-class digital platform.

If you’re passionate about delivering exceptional customer journeys, leveraging data to drive performance and leading transformation at scale, this could be your next defining role.

What You'll Be Responsible For

Owning Digital Experience & Performance

• Lead the end-to-end online customer experience (CX) across our website

• Champion digital performance, using insight and analytics to drive optimisation

• Deliver a continuous test-and-learn CRO strategy to maximise conversion and value

Leading SEO, Content & Platform Integrity

• Champion technical SEO governance and best practice across the platform

• Define a customer-led, SEO-driven content strategy with marketing

• Ensure all content aligns with OEM brand standards and business priorities

Optimising Commercial Performance

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Enhance vehicle merchandising and stock visibility online

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Improve how vehicles are presented to drive engagement and conversion

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Work cross-functionally to maximise commercial impact and performance

Unlocking Value Through Data & Insight

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Build a robust suite of digital performance insights

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Translate data into clear, prioritised actions that improve engagement, conversion and ROI

What We're Looking For!

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Proven leadership experience in product marketing, digital product, UX, or optimisation roles

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Strong background in ecommerce or omnichannel retail (automotive helpful but not essential)

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Comfortable collaborating with engineering, product and marketing teams

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Highly data-driven, with a track record of delivering measurable results

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A customer-first mindset with a passion for exceptional digital experiences

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Ability to thrive in a fast-paced, delivery-focused environment

Why Join Lookers?

This is your opportunity to play a defining role in a major digital and customer experience transformation at one of the UK’s leading automotive retailers. You’ll have the autonomy to shape our digital future, influence senior stakeholders and deliver meaningful business impact at scale.

Core Benefits:

• Competitive salaries with structured pay scales and progression as you grow within the business

• Generous annual leave that increases with your length of service

• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave

• Access to Techscheme for discounted technology purchases with flexible payments

Health & Wellbeing:

• Eyecare vouchers to help cover vision care needs

• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing

• Dental insurance for everyday dental care and unexpected treatments

• Optional critical illness cover for peace of mind during life's most challenging moments

Financial Wellbeing:

• MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app

• Free will writing services to help plan for the future

• Flexible life assurance options and partner life assurance for added protection

Leisure & Lifestyle:

• Discounted gym memberships to support an active lifestyle

• Travel insurance to help you explore with confidence

• Access to home and technology vouchers

• bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.

Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.

We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.