Head of Digital Experience

The Role

Wpromote is targeting a forward-thinking Head of Digital Experience to lead and scale our website, CRO, and technical account management capabilities. This role sits at the intersection of engineering, performance, and customer experience, overseeing the team responsible for designing, building, optimizing, and maintaining high-performing digital experiences for our clients.

Reporting to the SVP, Earned & Owned Media, this leader will manage a team of digital experience professionals and oversee nearshore development partners. We’re looking for a systems-minded builder — someone with deep roots in development, architecture, and web operations — who can elevate our technical standards, drive scalable processes, and connect digital experience work directly to performance outcomes. This is a leadership role for someone who thrives on improving systems, strengthening engineering rigor, and raising the bar on how digital experiences contribute to measurable growth.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $170,000 - $200,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JL

#LI-Remote

You Will Be:
•
Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management

•
Overseeing nearshore development contractors to ensure quality, scalability, and efficiency

•
Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients

•
Establishing clear delivery standards and quality benchmarks across engagements

•
Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan

•
Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)

•
Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery

•
Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution

•
Building scalable workflows, QA processes, and documentation standards across internal and external teams

•
Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies

•
Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria

•
Acting as the senior technical escalation point for complex client engagements

•
Ensuring delivery excellence across timelines, budgets, and performance expectations

•
Formalizing post-launch performance reviews that connect experience decisions to business outcomes

•
Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies

•
Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery

•
Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team

•
Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

You Must Have:
•
Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management

•
Overseeing nearshore development contractors to ensure quality, scalability, and efficiency

•
Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients

•
Establishing clear delivery standards and quality benchmarks across engagements

•
Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan

•
Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)

•
Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery

•
Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution

•
Building scalable workflows, QA processes, and documentation standards across internal and external teams

•
Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies

•
Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria

•
Acting as the senior technical escalation point for complex client engagements

•
Ensuring delivery excellence across timelines, budgets, and performance expectations

•
Formalizing post-launch performance reviews that connect experience decisions to business outcomes

•
Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies

•
Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery

•
Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team

•
Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.