Head of Demand Generation - Maternity Leave Cover

Confidential

Nunspeet, Gelderland, Netherlands permanent

Posted: March 11, 2026

Job Description

Job description

Responsible for developing and delivering the global campaign strategy, to support pipeline development for all regions. Assess the go-to-market plans for each of the region and build a global campaign strategy, with executable plans and right-sized budgets, that deliver awareness and leads for the business.

We are looking for Maternity Leave Coverage for 20h per week during 16 weeks starting asap.

Domain

• Define quarterly demand generation priorities aligned with GTM plans

• Provide strategic direction and approve integrated campaign plans (execution owned by team)

• Maintain and refine a simple global campaign framework and brief template

• Ensure campaigns have clear ICP/persona focus, KPIs, and Sales follow-up plans

• Provide strategic oversight of ABM approach and review performance monthly

• Establish and run a regular alignment cadence with Sales leadership

• Define core global demand KPIs and review performance monthly with Marketing Operations

• Guide optimization discussions based on KPI outcomes

• Coach and develop field marketers to strengthen campaign planning and execution capabilities

• Clarify ownership and collaboration between field marketing, corporate marketing, and marketing operations

• Provide strategic input into annual budgeting and major spend allocation decisions

• Advise on MarTech improvements to support campaign effectiveness

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