Head of Demand Generation

Salary: $300,000 CAD
Location: Kelowna, BC (In-Office Only)

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

You will be the strategic owner and primary driver of demand generation across Martell Media, SaaS Academy, and Pink Skirt Project. You are responsible for transforming attention into MQLs and revenue, operating with both strategic clarity and hands-on execution.

We’re hiring a player-coach who can scale marketing channels with speed, precision, and zero fluff. You will own campaigns, funnels, analytics, and channel performance end-to-end, and you will build the operating systems, sequencing, and rhythms that enable compounding growth.

Your mandate is simple: build and scale demand generation without diluting the brand. Every initiative must be integrated, revenue-aligned, and strategically sequenced.

What You’ll Do

1. Demand Generation Systems

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Own the end-to-end demand generation engine for Martell Media, SaaS Academy, and Pink Skirt Project.

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Deliver consistent, predictable, and scalable MQL production across all channels with clear targets tied to pipeline and revenue.

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Take full ownership of funnels, lead flows, nurture paths, reporting, and channel analytics with ongoing optimization and KPI management.

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Reinforce channel performance with disciplined tracking of CPL, conversion rate, view-through, click-through, MQL-to-opportunity, and retention metrics.

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Deploy channel-specific operating systems across YT, IG, LI, TT, email, newsletter, and SMS that multiply reach, quality, and monetization.

2. Content and Channel Acceleration

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Scale distribution across top platforms with high-velocity content cycles and rapid iteration loops.

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Strengthen channel messaging and positioning to ensure cohesion across all launches, programs, and campaigns.

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Partner with creative, writing, design, and video teams to maximize output and keep every surface on-brand and on-message.

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Implement disciplined channel testing frameworks and continuously raise the bar on formats, conversion rates, and engagement quality.

3. Monetization and Revenue Enablement

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Turn audience growth into revenue by building integrated monetization flows tied directly to MQL quality and lead-to-customer conversion.

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Identify conversion gaps and operationalize solutions that move core metrics.

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Align marketing sequencing and prioritization to support launch calendars and program-level revenue targets.

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Ensure every marketing motion contributes to measurable pipeline, impacting MQL production, CPL efficiency, funnel conversion, and revenue contribution.

What You Bring

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A senior marketing leader with end-to-end ownership of demand generation, channel growth, and revenue-driving systems.

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Hands-on operator with proven results across YT, IG, LI, TT, email, newsletter, and SMS.

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Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.

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Experience running multi-brand marketing calendars and executing at high velocity.

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Player-coach mindset, building systems while personally driving execution.

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Confident owning campaigns, funnels, dashboards, and results without needing direction.

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High-judgment decision maker who moves fast, iterates aggressively, and maintains brand alignment.

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Obsession with turning attention into MQLs, and MQLs into revenue, with measurable impact.

Success Looks Like (First 120 Days)

You establish a fast, integrated demand generation engine that increases MQLs, improves monetization, and strengthens core channel metrics across Martell Media, SaaS Academy, and Pink Skirt Project.

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A fully operational demand gen system with weekly KPIs, reporting cadence, and clear accountability.

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Predictable increases in MQL volume and MQL-to-opportunity conversion.

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Reduced CPL and improved CTR and CVR through rapid testing and optimization.

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Monetization pathways that convert followers, viewers, and subscribers into customers.

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Channel operating systems that raise output quality and consistency across all platforms.

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Unified marketing rhythm driving coordinated launches, content, and campaigns.

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Clear visibility into performance drivers with insights that directly lift pipeline and revenue.