Head of Demand & Brand

Confidential

Ciudad de México, México, Mexico permanent

Posted: March 19, 2026

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Quick Summary

To lead the demand and brand strategy, working closely with operations and IT teams to ensure alignment with high-quality product and customer expectations.

Required Skills

English proficiency Demand generation strategy Cross-functional team leadership Metrics-driven approach Developer Brand Growth metrics 6+ years marketing experience Brand strategy leadership Internal branding initiatives Paid channel positioning

Job Description

Acerca de NOVACARD

En NOVACARD somos una empresa mexicana en crecimiento enfocada en crear soluciones financieras simples, accesibles y responsables. Operamos en un entorno dinámico, regulado y altamente colaborativo, donde la mejora continua, la calidad del producto y la experiencia del cliente son clave para escalar de forma sostenible.

Trabajamos de forma cercana entre Operaciones, Producto e IT para asegurar que nuestros procesos, herramientas y equipos estén alineados con los más altos estándares de calidad.

Sobre el rol

Buscamos un(a) Head of Demand & Brand que lidere la estrategia integral de marca y generación de demanda, asegurando consistencia, posicionamiento y crecimiento sostenible.

Este rol será clave para definir la arquitectura de marca, alinear su ejecución en todos los puntos de contacto y conectar la estrategia de branding con la generación de demanda, contribuyendo directamente al crecimiento del negocio. Será responsable de influir de manera transversal en equipos de Marketing, Producto y Operaciones, asegurando una experiencia coherente y diferenciada para el cliente.

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