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Head of CRM

Qonto

Paris permanent

Posted: June 19, 2018

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Quick Summary

We are looking for a Head of CRM to lead a team and develop financial solutions for our customers.

Job Description

Our mission and customers

Our platform simplifies banking and finance management for SMEs today, so that they can build their tomorrow. We offer a finance management platform with banking at its core, augmented by financial tools. We are proud to be rated 4.8 on Trustpilot, based on 53,000+ reviews.

Our culture puts customer satisfaction at the core of what we do, as proven by our Net Promoter Score of 75. This level of satisfaction is far above typical traditional banking scores, often ranging from 3 to 12, sometimes even lower.

Our journey

Founded in 2017 by Alexandre and Steve, Qonto has grown to 1,600+ Qontoers serving over 600,000 customers across 8 European countries: France, Germany, Italy, Spain, Portugal, Austria, Belgium, and the Netherlands. We have been profitable since 2023, and we are just getting started as we want to become the indisputable European leader in SME finance management.

Our beliefs

We hire for skills and potential. With 80+ nationalities, 45% women, and 56% of women in our leadership team, diversity is simply part of who we are.

We've built a discrimination-free hiring process because we believe the best teams are built on merit.

AI at Qonto

We see AI as a catalyst for our success 👉🏻 "AI at Qonto - Vision Statement"

We always choose thinking over routine. That's why AI is already deeply embedded in how we work - not as a trend, but as a way to raise the bar for the entrepreneurs who count on us. That is why we grant our Qontoers unlimited access to the best AI tools on the market - Claude Code, Cursor, Copilot, Dust, and Notion AI.

We want people who experiment without waiting for permission. Who push AI beyond the obvious. Who know when to trust it and, more importantly, when to question it.

Already pushing AI limits? You'll fit right in.

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🔒 Your security matters to us

Recruitment scams are on the rise. Keep in mind, we will never work with third-party platforms or agencies that request payment from candidates.

If you receive a suspicious message claiming to be from Qonto, please report it right away ([email protected])

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⭐ Mission
As Head of CRM, you build and lead a customer-centric CRM practice that elevates the function from execution to strategic influence across Qonto’s global markets. You will have a direct impact on our growth toward banking status by shaping the customer experience and advising key stakeholders.

👩‍💻🧑‍💻 As a Head of CRM at Qonto, you will

• Drive commercial performance: Lead strategic CRM initiatives to boost customer lifecycle performance (MAC, revenue, conversion rates) and increase traffic to our product.

• Establish strategic influence: Transition the team from an execution mindset to a strategic advisory role, building credibility with stakeholders and taking full ownership of the CRM roadmap.

• Pioneer AI personalization: Launch and lead our new agentic AI decisioning and personalization capabilities, encompassing segmentation, decisioning, and content timing.

• Grow and elevate the CRM practice: Lead and develop the team as Qonto scales, raising the bar on customer-centric lifecycle strategy, ways of working, and operational excellence and providing the hands-on support and vision necessary for them to scale and succeed.

• Manage execution and optimization: Oversee the team’s campaign execution and optimization across email, push notifications, SMS, and in-app communications.

🤔 What you can expect

• Market/Team Context: You’ll join a fast-scaling, multi-market environment as Qonto progresses on its journey toward becoming a Credit Institution. The CRM team already runs one-shot campaigns and automation; the opportunity now is to raise the bar on customer experience—bringing deeper customer-centricity, stronger lifecycle thinking, and tighter alignment across Marketing, Product, Sales, and Operations.

• Methodologies, how we work, and what we value: We value a deeply customer-centric and analytical approach, where you will translate market feedback and customer data into actionable, prioritized strategies.

• Examples of successful projects we recently worked on: You will take the lead on forward-looking initiatives, such as our cutting-edge agentic AI decisioning project designed to pioneer 1:1 personalization at scale.

• Tools we use: We perform deep, hands-on work with top-tier modern CRM platforms, specifically Braze and Customer.io.

🤝 About your future manager Your manager will be Kim Tran, our VP Marketing.

• Her background: With a dual background in tech and business, Kim's career is rooted in data-driven customer engagement. After starting at IBM and helping launch the data agency fifty-five in the UK, she held senior marketing leadership roles at Blizzard Entertainment and Ubisoft Mobile before joining Qonto.

• What does she bring to the team? Kim brings a powerful mix of strategic vision and deep martech expertise. She will provide the technical mentorship and cross-functional leadership needed to help you elevate Qonto's CRM function into a true strategic powerhouse.

🏅 About You

• Strategic Stakeholder Management: You have a proven track record of elevating a function's positioning, establishing credibility, and advising cross-functional stakeholders (Product, Sales, localized Marketing) using data-driven insights.

• Customer Journey & Personalization: You combine strong martech foundations with a deep understanding of customer behavior to expand personalization capabilities across channels. You have consistently pushed the boundaries of personalization and measurement at scale (experience with AI decisioning is a plus).

• Technical Expertise: You possess strong, hands-on administration skills and tactical depth with modern CRM platforms (specifically Braze or Customer.io), including data ingestion and complex tool architecture.

• Marketing Analytics: You are highly data-driven, with a structured approach to measuring and optimizing lifecycle metrics to directly improve commercial performance (MAC, revenue, conversion rates).

• People Management: You’ve helped teams evolve their operating model as companies scale (roles, processes, rituals, stakeholder interfaces) and can do so with care and clarity.


Our hiring process

- Interviews with your Talent Acquisition Manager and future managers (1 hour each)

- A remote or live exercise to demonstrate your skills and give you a taste of what working at Qonto could be like

On average, our process lasts 20 working days - more information here on our candidate journey.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please click here.

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