Head of Creator Partnerships

The Head of Creator Partnerships will build and scale a high-performing paid creator network that drives brand awareness and consistently produces on-brand, high-leverage content we can repurpose across organic, paid, and retail channels.

This is not a traditional influencer marketing role.

This is a strategic acquisition role focused on:

• Awareness at scale
• Content ownership
• Performance efficiency

You will architect and manage a creator engine, not send product for free and hope for posts.

Core Responsibilities

1. Creator Sourcing & Activation

• Continuously identify, vet, and activate creators aligned with our brand voice, ICP, and aesthetic
• Prioritize quality alignment over follower count
• Develop a repeatable sourcing framework
• Build a bench of creators across:

• Wellness
• Midlife women
• ADHD / focus communities
• Fitness & outdoors
• Thoughtful lifestyle

This is not random influencer outreach.
This is curated talent strategy.

2. Deal Structuring & Negotiation

Own all partnership deal flow, including:

• Rate negotiation
• Usage rights (organic + paid)
• Whitelisting
• Co-post agreements
• Content licensing windows

Optimize for:

• Low CPV
• Strong reach
• Content ownership
• Efficient cost per asset

You will think like an investor allocating capital, not a coordinator sending emails.

3. Creator Pipeline Management

Design and operate the system.

Track:

• Who’s in sourcing
• Who’s negotiating
• Who’s live
• Who’s renewing
• Who’s outperforming
• Who’s being sunset

Build dashboards that show:

• Cost per creator
• Cost per asset
• Cost per view
• Organic reach
• Engagement quality
• Content reuse performance

Turn creator partnerships into an engine, not a campaign.

What This Role Is Not

• Not a gifting coordinator
• Not a junior influencer manager
• Not a purely brand partnership / PR role
• Not an affiliate manager

This is awareness + scalable content acquisition.

What Success Looks Like (90 days)

• A structured, tiered creator network
• Predictable monthly creator activation cadence
• 5–10 repeat high-performing creator partners
• Owned content library fueling paid + organic
• Measurable reduction in creative production costs
• Strong organic lift from co-posting strategy

Requirements:
Ideal Candidate Profile

• 5+ years in influencer / creator partnerships
• Strong negotiation instincts
• Deep understanding of content economics
• Knows how to structure win-win creator deals
• Data-comfortable and commercially minded
• Taste-driven with strong brand intuition
• Operates with urgency and ownership

Bonus If

• You’ve built a creator program from scratch
• You’ve worked in DTC or CPG
• You understand performance marketing creative needs
• You’ve negotiated whitelisting at scale

Why This Role Matters

We believe creator partnerships are not just a marketing channel. They are a modern distribution system for trust. This role will build the trust engine.