Head of Creative

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 25 online markets globally and more than 25 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, dynamic team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us?

We are looking for a visionary Head of Creative to join our in-house creative team. In this role, you will bridge the worlds of creativity and performance marketing - ensuring every asset, campaign and concept is not only visually compelling but built to convert and drive measurable business results. You will be a true creative leader who develops and empowers a high-performing, engaged team, while playing a key role in shaping our brand identity, driving creative strategies and delivering impactful campaigns to Emma.

What you'll do::
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Lead the creative vision with a performance-first mindset. Developing compelling, data-informed campaigns and assets that drive conversion, revenue growth, and brand equity for Emma across all channels.

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Help us shape Emma's brand identity globally in order to establish Emma as the leading sleep brand.

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Build, nurture and grow a highly engaged 11 people creative team - fostering a culture of psychological safety, creative ambition, and continuous learning, while ensuring strong cross-functional alignment with performance marketing, growth, and brand teams.

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Develop and implement creative strategies deeply rooted in performance marketing principles - translating audience insights, A/B test learnings, and channel data into creative briefs and execution frameworks.

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Oversee the conceptualization, development and execution of full-funnel marketing campaigns.

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Partner closely with all Marketing teams to align creative output with campaign objectives, audience targeting, and channel requirements - acting as a bridge between creative and business.

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Maintain high standards of creative excellence and quality assurance, reviewing and providing feedback on creative assets.

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Responsible for managing internal and external stakeholders and having strong alignment within global and local teams.

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Define and own creative performance metrics - establishing KPIs that connect creative output to business outcomes and leverage data to continuously iterate and improve.

Who we are looking for::
• Passion for performance-driven creativity, balancing inspiring and effective work.

• Degree in marketing, advertising, design, or communication.

• Experience of minimum 7 years as a Creative Director/Head of Creative, ideally in D2C or e-commerce.

• Strong portfolio with measurable results from brand and performance marketing campaigns.

• Proven leadership in building high-performing, inclusive teams.

• Strategic thinker who translates business objectives into creative solutions.

• Excellent communication and presentation skills.

• Strong stakeholder management and collaboration skills.

• Goal-oriented, structured, and thrives in fast-paced environments.

• Fluent in English.

What we offer::
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The opportunity to create real impact, take ownership and accountability, and drive meaningful change.

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Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.

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A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.

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A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.

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Private Health Insurance and 24 vacations days per year, with 1 extra day per year worked (until a limit of 29 days per year).

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A flexible hybrid setup with up to 22 remote days per quarter.

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A modern, pet-friendly office in Parque das Nações, Lisbon.