Head of Content Strategy

Who are we?  

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.   

Our universe is made up of award-winning business arms Brave Bison, Engage, SocialChain and MTM. And we’re underpinned by leading marketing training practice, MiniMBA, as well as our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.   

We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.   

Brave Bison Performance 

With over 20 years experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth.  

By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.   

Role summary 

The Head of Content Strategy leads and develops Brave Bison’s Content Strategy discipline, ensuring the agency delivers high-quality, commercially effective content strategies across its client portfolio. 

The role sits at the centre of the organic performance practice, defining how content strategy supports organic discovery while increasingly informing broader performance activity across paid media, social, and integrated campaigns. 

While organic search remains the strategic foundation, the Head of Content Strategy ensures the discipline evolves in line with how search behaviour is changing, including AI-driven discovery, generative search environments, and the growing role of content across performance marketing channels. 

This role is less focused on day-to-day client delivery and more on enabling the success of the team. The Head of Content Strategy sets the standard for what good looks like, develops the team’s capabilities, ensures consistent strategic quality, and acts as the most senior escalation point for complex strategic challenges or high-level client conversations. 

They will also champion strong UX and content design thinking across the discipline, ensuring strategies improve user experience, information architecture, and accessibility alongside search visibility and performance. 

Key responsibilities 

Discipline leadership 

Define and maintain Brave Bison’s content strategy methodology and standards 

Ensure consistent strategic quality across all client accounts where content strategy is delivered 

Act as the senior authority on content strategy within the organic performance practice 

Provide guidance and oversight to consultants and associate directors leading client work  

Establish clear frameworks and best practices for how content strategy is developed and delivered 

Ensure the team is equipped to respond to changes in search, AI discovery, and content consumption behaviour 

Work with the other Heads of Department to establish excellence across Performance. 

Team development and enablement 

Lead and develop the Content Strategy team, including senior consultants and associate directors 

Support consultants and associate directors in delivering high-quality strategic work for their clients 

Provide mentorship, coaching, and strategic input where needed to strengthen account delivery 

Identify capability gaps within the team and develop training programmes to address them 

Ensure the team develops expertise in areas such as AI search, integrated content strategy, and content design 

Lead hiring and onboarding for Content Strategy roles 

Strategic oversight and escalation 

Maintain oversight of all major content strategy work across the client portfolio 

Provide senior strategic input on complex or high-impact projects when required 

Act as the senior escalation point for strategic issues or client concerns relating to content strategy 

Support account leads in high-level client conversations when additional strategic authority is required 

Ensure that client work remains strategically sound, commercially viable, and aligned with best practice 

Organic search and evolving discovery 

Maintain expert-level understanding of SEO, including technical foundations, digital PR, information architecture, and on-page strategy 

Lead the agency’s thinking on how search is evolving through AI-driven discovery, AI Overviews, and generative search environments 

Translate developments in search and AI into practical guidance for the team 

Ensure content strategies reflect the changing nature of how users discover and consume information online 

Work with SEO, Digital PR and data teams to develop measurement approaches that reflect evolving search behaviour 

Content design and UX leadership 

Champion content design and UX principles within the Content Strategy discipline 

Ensure strategies consider user journeys, information architecture, and accessibility as core components 

Support the team in designing content experiences that improve clarity, usability, and engagement 

Encourage collaboration with UX, product, and design specialists where appropriate 

Product and methodology development 

Develop and evolve Brave Bison’s content strategy frameworks and methodologies 

Build proprietary tools, approaches, and products that differentiate the agency’s offering 

Ensure the Content Strategy discipline integrates effectively with SEO, paid media, social, and data teams 

Continuously adapt the agency’s approach to reflect industry developments and emerging technologies 

Commercial and business support 

Support major new business opportunities where senior content strategy input is required 

Review and approve content strategy proposals, ensuring strategic quality and commercial viability 

Help identify opportunities to expand content strategy work across existing account 

Contribute to positioning Brave Bison as a leading authority in content strategy and organic discovery 

Skills and experience 

8+ years of experience in content strategy, SEO, or organic performance roles 

Deep expertise in SEO including technical foundations, on-page optimisation, and strategic content planning 

Strong understanding of how search behaviour is evolving through AI-driven discovery and generative search 

Experience developing content strategies that support wider performance marketing activity, including collaboration with paid media teams 

Strong grounding in UX and content design principles including information architecture, user journeys, and accessibility 

Demonstrated experience leading strategists and consultants 

Experience working in an agency or consultancy environment 

Strong commercial awareness and experience supporting pitches or proposals 

Exceptional communication skills and the ability to guide teams through complex strategic challenges 

What you’ll get  

Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.   

But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.  

Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:  

Dynamic working:To keep that work-life harmony in check, we're flexible on where and when you work 

Private medical insurance:To keep you fighting fit and give you and your family peace of mind. 

Income protection:We know it feels good to be covered, just in case. 

Calm Subscription:Now more than ever, it’s important to mind your mind! 

25 days annual leave:This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days 

Christmas closure:No need to save holiday days for the Christmas closure period. It's on us! 

Birthdays off:One extra day to celebrate your big day 

Summer hours:Between June and Aug we finish at 15.00 every Friday. 

Online coaching and mental health support:Unlimited via OpenUp 

Remote Working:Work abroad for up to one month a year. 

Performance & Salary: Reviewed twice a year for everyone. 

Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.