Head of Content Marketing

About Cathoven:
Cathoven is an AI tutor for IELTS, helping skilled migrants and study-abroad candidates reach the required English test scores faster across all four sections. We solve the language assessment bottleneck through instant examiner-aligned scoring, precise diagnosis of why a learner is stuck, and targeted practice designed to improve scores efficiently.

Our product is trusted by language teachers at Columbia, Berkeley, and Cambridge. Cathoven was ranked by QS as the second-best AI in education project, right after Duolingo, and our work has been cited in +50 academic papers.

Website: https://www.cathoven.com/

LinkedIn: https://www.linkedin.com/company/cathoven

Instagram: https://www.instagram.com/cathoven.ai/

Tiktok: https://www.tiktok.com/@cathovenai

Role Overview:
Own and scale Cathoven’s creator growth engine. This role is responsible for managing creators while also taking ownership of the overall performance of the program, including content quality, output, and growth.

We are looking for someone who can combine creator management, content thinking, operational ownership, and performance optimization in a fast-moving environment. Please don’t forget that this is a hands-on role. You need to get your hands dirty.

Key Responsibilities:
Creator Program Ownership

• Own and scale Cathoven's creator growth project end-to-end.

• Manage content strategy across the creator program, including feedback loops, performance optimization, hooks, and overall content direction.

• Oversee workflow across sourcing, onboarding, and activation of creators.

• Lead and oversee a team of 6 junior marketing specialists and interns, ensuring alignment with program goals and consistent execution.

• Build effective systems to help the creator program scale in a structured way.

• Identify bottlenecks in the process and continuously improve workflows over time.

Creator Management & Performance

• Directly manage a portfolio of creators across different markets.

• Guide creators on content direction, hooks, formats, and execution quality.

• Track creator performance closely and identify what is working and what is not.

• Support underperforming creators with clear feedback and improvement direction, and make replacement decisions when needed.

• Ensure consistent content output and stronger performance across the creator base.

Content Strategy & Growth

• Work closely with content templates, examples, and performance data to improve output quality.

• Help shape content strategy based on platform performance, audience response, and conversion signals.

• Spot winning patterns, double down on successful content directions, and turn learnings into repeatable playbooks.

• Contribute to scaling Cathoven's creator led growth engine across channels and geographies.

Execution in a Fast-Moving Environment

• Operate with a high level of ownership in one of the company's strongest revenue driving projects.

• Stay hands on and execution focused while balancing strategy, creator management, and operational improvement.

• Work effectively under pressure and maintain momentum in a fast changing environment.

Requirements:
• At least 5 years of solid hands-on experience in creator marketing, influencer marketing, creator operations, growth, or a closely related area, ideally in a startup or fast-paced environment.

• Proven experience directly managing creators, not only coordinating with them or acting as a liaison.

• Ability to quickly adapt to new tools, evaluate available options, and identify the best solutions to support the team's needs and workflows.

• Experience owning a creator or influencer program, campaign, or workflow with visible responsibility for outcomes.

• Strong understanding of short-form content (instagram, tiktok, youtube), creator performance drivers, and how to improve content quality over time.

• Ability to use performance data and practical judgment to make decisions quickly.

• Comfort working in a fast-paced startup environment with high ownership and changing priorities.

Perks & Benefits:
Work from Anywhere

We are a fully remote and global team across four continents. You can work from anywhere you like.

Flexible Hours
You can keep flexibility in your day while aligning part of your schedule with the team.

Generous Time Off
24 days of paid annual leave starting after the first month of employment.

USD-Based Salary
Compensation is paid in USD.

ESOP Opportunity
Eligible team members may be considered for employee stock option participation after a certain period of employment.