Head of Content Marketing

Who We Are

Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like General Motors, Notion, Perplexity, Vercel, Mercor, LangChain, and Verkada to automate high-volume, high-friction operational work across their organizations.

At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.

Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.

We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others, and founded by product and engineering leaders from Verkada.

Role Overview

Serval’s Head of Content Marketing owns the written narrative engine that drives pipeline and market awareness, making Serval inevitable.

This role translates product innovation, customer outcomes, and company vision into content that attracts buyers, grows audience, and compounds across channels.

It is the written counterpart to Serval’s video and media storytelling, responsible for the ideas, frameworks, and stories people read, share, and cite. Done right, the output of this role won’t feel like “marketing” - it’ll feel like industry thinking and actually valuable content.

Who You Are

• A storyteller. You can take complex technical ideas and turn them into narratives people actually want to read.

• High editorial judgment. You know what’s actually interesting versus just technically correct.

• Distribution obsessed. You design how content spreads across channels, not just how it’s written.

• A campaign quarterback. You coordinate across product marketing, demand gen, PR, and leadership to turn ideas into market moments.

• Audience builder. You’ve grown meaningful followership through company or personal content.

What You'll Do

• Run Serval’s editorial engine. Build and run Serval’s blog, long-form content, and editorial calendar. Translate product innovation and customer impact into a clear narrative. Maintain a consistent voice across company and executive content.

• Drive pipeline through content. Create demand gen assets: research, gated assets, reports, product deep dives. Partner with Demand Gen to ensure content supports campaigns and conversion - whether workshop / conference content or one-pagers.

• Own SEO / AEO outcomes. Build content that ranks across search and AI answer engines. Identify high-intent topics aligned with Serval’s buyer journey. Identify high-intent topics aligned to Serval’s buyers.

• Grow Serval’s owned audience. Own Serval’s LinkedIn editorial strategy. Grow executive and company followership. Build systems for employee and customer amplification.

• Quarterback major narrative moments. Lead narrative and content coordination for major company moments such as: product launches, fundraising announcements, brand campaigns, and category thought leadership.

• Drive PR amplification. Align content with PR narratives and announcements. Turn press moments into sustained content distribution.

What You'll Need

• 10+ years in content marketing, editorial, or storytelling roles.

• Proven ability to grow audiences through content.

• Strong editorial judgment and narrative instincts.

• Experience translating complex technical products into compelling stories.

• Experience working cross-functionally with product marketing, PR, and demand gen.

• Comfortable operating both strategically and hands-on.

Nice to Have

• Experience building an editorial engine at a high-growth B2B SaaS or developer-focused company (0→1 or major scale phase).

• Familiarity with modern SEO and AI search dynamics (AEO), including content optimized for LLM discovery, citations, and answer engines.

What We Offer

• Impact: Be a key player in shaping the success of our product and company.

• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.

• Culture: Join a culture that values innovation, ownership, accountability, and fun.