Head of Community Marketing

About Lovable

Lovable is building the world's most loved AI software development platform, empowering builders to ship real products faster than ever before. We've grown to 150K+ community members in our first year, with passionate builders across 80+ countries creating everything from side projects to production applications. Our community is our competitive advantage—they validate us, amplify us, and help us build the best product in the market.

The Role

As Head of Community Marketing, you'll own the strategy and execution of all community-led growth initiatives at Lovable. This role sits at the intersection of product, marketing, and community—driving measurable impact through authentic relationships with our builder community. You'll manage a team of community managers and be responsible for hosting events, driving engagement, moderating forums, and scaling community programs from 0 to 1.

This is a player-coach role. You'll be hands-on building and running programs while also setting strategy and managing a growing team. You'll report directly to the Head of Product Marketing and work cross-functionally with Growth, Product, Sales, and Brand teams.

Key Success Metrics:

• Number of users who both build in Lovable AND engage in community (online and/or IRL) within 30 days / Total active users

• Community program participant retention and activation rates

• Event attendance and post-event conversion to paid users

• Quality and frequency of user-generated content and advocacy

What You'll Do

Community Programs & Scale (40%)

• Build and scale Lovable's community programs including Ambassadors, Champions, Campus Leaders, and future initiatives

• Design onboarding experiences, rituals, and benefits that make community members feel valued and drive meaningful participation

• Establish clear selection criteria, application processes, and success metrics for all programs

• Create playbooks and systems that allow community programs to scale globally without sacrificing quality

• Manage community platforms (Discord, forums, etc.) strategy and engagement

Events & Activations (30%)

• Own end-to-end event strategy from ideation to execution: hackathons, workshops, meetups, and flagship moments (e.g., World Hackathon Tour, SheBuilds)

• Partner with external organizations, universities, and companies to host community-led events globally

• Build event playbooks, marketing materials, and support systems for community members hosting local events

• Track event ROI including attendance, participant activation, conversion to paid, and brand impact

• Manage event budgets, sponsorships, and in-kind support (credits, swag, resources)

Community Engagement & Content (20%)

• Drive daily community engagement across Discord, social platforms, and online forums

• Develop content strategies that showcase community wins, user stories, and builder spotlights

• Create systems for community-generated educational content (tutorials, courses, templates)

• Foster relationships with power users, champions, and advocates who amplify Lovable organically

• Monitor community health metrics and sentiment; surface product feedback to relevant teams

Team Leadership & Cross-Functional Collaboration (10%)

• Hire, mentor, and manage a team of community managers

• Partner with Product Marketing on launch activations, customer stories, and positioning insights from community

• Collaborate with Growth on community-led acquisition and activation strategies

• Work with Brand and Social teams on community content amplification

• Align with Customer Success and Sales on enterprise community engagement opportunities

Who You Are

Must-Haves

• 5-7+ years in community marketing, developer relations, or community-led growth roles with proven track record of building programs at scale (ideally 0 to 1)

• Technical enough to understand and use Lovable deeply—you should be able to demo the product, troubleshoot issues, and speak the language of builders

• Charismatic and authentic communicator who builds genuine relationships with community members from diverse backgrounds

• Execution-oriented with strong project management skills—you ship fast, iterate based on feedback, and drive results

• Data-driven approach to community strategy with ability to set KPIs, analyze performance, and optimize programs

• Experience managing teams and mentoring community managers

• From the community—ideally you've been an active participant or leader in developer, tech, or builder communities yourself

Nice-to-Haves

• Experience in the AI/ML, no-code, or developer tools space

• Previous experience at a high-growth startup (especially during rapid scaling phases)

• Background in event production or large-scale hackathon organization

• Familiarity with community platforms (Discord, Slack, forums) and community analytics tools

• Content creation skills (writing, video, social media)

• Experience with product-led growth (PLG) or community-led growth (CLG) motions

Key Traits We're Looking For

• Builder mentality: You don't just manage—you roll up your sleeves and build alongside your team

• Deeply empathetic: You genuinely care about people and create experiences that make them feel valued

• Strategic AND tactical: You can zoom out to set vision and zoom in to execute details flawlessly

• Startup resilience: You thrive in ambiguity, adapt quickly, and stay focused on impact over perfection

• Natural networker: You connect people, create energy, and build movements

Why Join Lovable

• Category-defining company: We're building the future of software development and have the fastest-growing AI coding community globally

• Passionate community: Work with 150K+ builders who love what we're building and want to help us succeed

• High impact: Your programs will directly influence product-market fit, growth, and brand strength

• World-class team: Learn from experienced leaders from Ramp, Figma, Shopify, Anthropic, and other top companies

• Generous package: Competitive salary, meaningful equity, and benefits

• Stockholm hub + global flexibility: Beautiful new office in Stockholm with support for remote collaboration

Our Values

• Role-Modeling: We lead by example and set the standard for excellence

• Build in Public: We share our journey transparently and learn in the open

• Speed & Iteration: We ship fast, learn quickly, and continuously improve

• Care Deeply: We're invested in our users, our product, and each other