Head of Category - RoF (f/m/d)

AVIV is Europe’s leading PropTech company – backed by KKR, one of the world’s most renowned private equity funds. We are transforming the way people buy, sell, rent, and own real estate – through data-driven innovation and customer-centric technology.

AVIV France operates market-leading brands such as:

• SeLoger – France’s #1 real estate platform
• Belles Demeures – Leader in the luxury segment
• Lux Residence & Meilleurs Agents

With over 10 million monthly users and 1 million active listings, AVIV France is the clear market leader – with significant room for further growth.

🎯 Your Mission: Redefine Luxury

As Head of Category RoF (f/m/d)  you act as the business owner of your category – with full responsibility for strategy, performance, and operational success. 

 

What you will do:

 🧭 Strategy & P&L Ownership

• Develop and execute a 12–24 month plan with clear KPIs (inventory, demand, ARPA, MRR, etc.)
• Own the P&L: revenue, margin, and ROI of commercial and marketing investments
• Define pricing strategies and value-based packages together with GTM & Sales

🏗️ Supply Growth & Customer Success

• Expand exclusive listings in key markets
• Collaborate closely with sales and field teams to attract high-value agencies
• Ensure the highest listing quality (imagery, translations, content)

📣 Demand Generation & Brand Positioning

• Execute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing team
• Build and position the category as the benchmark destination for real estate properties
• Develop national and international traffic strategies

💡 Product & Customer Experience

• Work with product and tech teams to optimize the user journey
• Develop and pilot new features (e.g. AI staging, high-res media, call tracking)
• Bring customer feedback into continuous product development

🤝 Cross-Functional Leadership

• Lead regular category reviews focused on KPIs & OKRs
• Coordinate resources from Sales, Marketing, Product, Finance, and Analytics
• Own budget and strategic planning for the category

 

📈 Success Will Be Measured By …

• Market share in the luxury segment (listings & agencies)
• Revenue growth (ARPA, MRR)
• Web traffic & share of international visitors
• Leads generated per listing
• Listing quality score & NPS (agents & seekers)

 

🧬 Your Profile

🎓 Experience & Qualifications

• Minimum 7 years of experience in category management, strategy, or P&L management – ​​ideally in real estate or a marketplace environment
• Proven experience in cross-functional work and stakeholder management
• Experience in strategy consulting is a plus, but not essential
• Fluency in French and English; international experience preferred

💼 Skills & Mindset

• Entrepreneurial spirit with a 360° view of the business and product
• Strong analytical skills, data-driven and solutions-oriented approach
• Hands-on mindset, strong sense of responsibility and execution
• Empathy for client needs (agencies & buyers)
• Excellent communication skills (including with senior management)
• Risk tolerance and a passion for innovation

✔ What we offer: 🍎 Company restaurant, digital meal vouchers with Restoflash; 🏋🏻‍♀️ Gym, showers, free access to organic fruit, organic dried fruit, and hot drinks; 👩‍🏫 Training (Onboarding program, LinkedIn Learning, online language courses); 😎 16 days of paid time off, vacation (special leave, volunteer leave, seniority leave, etc.); 🧘🏽‍♀️ Quality of life at work (Remote work, Kyan Health, childcare places); etc... About Aviv: At Aviv, we respect equal opportunities. We strongly encourage people with visible and invisible disabilities, from all educational backgrounds, from minority groups, members of the LGBTQIA+ community, parents, and caregivers to apply. If you require reasonable adjustments at any point during the application or interview process, or if you wish to discuss your part-time or flexible working needs, please let us know. In your application, feel free to use the pronouns you prefer. Our ambition is to be the leading PropTech employer in Europe. Now is the perfect time to join us and find your ideal job! We look forward to receiving your application! (Meilleurs Agents, SeLoger, Immoweb, Immowelt...)