Head of Brand Sales – Retail Media (m|w|d)

Confidential

Berlin, Berlin, Deutschland permanent

Posted: January 30, 2026

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Quick Summary

Head of Brand Sales – Retail Media (m|w|d) in Berlin, Germany, responsible for developing and executing the go-to-market strategy for retail media partners, building scalable activation models, and driving revenue growth.

Required Skills

Brand Sales Retail Media Go-to-Market Strategy Full-Funnel Retail Media Scalable Activation Models Product Collaboration Marketing Collaboration Data Collaboration Ad Operations Collaboration Monetization Value Propositions Full Funnel

Job Description

In dieser Rolle verantwortest du den Aufbau und die Weiterentwicklung unseres Retail-Media-Geschäfts auf Marken-Seite. Als Head of Brand Sales – Retail Media (m|w|d), entwickelst du die Go-to-Market-Strategie für Markenpartner, positionierst idealo als relevanten Full-Funnel-Retail-Media-Player und baust skalierbare Aktivierungsmodelle für unsere Onsite- und Offsite-Lösungen auf. Du arbeitest eng mit Product, Marketing, Data und Ad Operations zusammen, treibst die Monetarisierung unserer Werbeprodukte voran und definierst, wie Marken über idealo effizient Reichweite, Performance und Sales steigern können.

Deine Aufgaben

• Aufbau und Führung des Brand-Sales-Teams für den gesamten DACH-Markt.

• Entwicklung und Umsetzung der GTM-Strategie für Markenpartner.

• Verantwortung für die Akquise, Entwicklung und Skalierung von Marken-Budgets (FMCG, Consumer Electronics, Home & Living, Beauty u. a.).

• Entwicklung von Value Propositions für Marken entlang des Full Funnels.

• Aufbau von starken Beziehungen zu Brand-Marketing- und Performance-Teams auf Kunden-Seite.

• Enge Zusammenarbeit mit Product, um Anforderungen von Marken für zukünftige Werbeprodukte abzuleiten.

• Forecasting, Pipeline-Management und Umsatzverantwortung für die Brand-Sales-Unit.

• Thought Leadership für Marken im Retail-Media-Kontext: Insights, Benchmarks, Case Studies.

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