Head of B2B Marketing (f/m/d)

What makes Outdooractive unique worldwide:
We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

"Only by taking new paths you leave visible marks." Hartmut Wimmer, CEO & Founder Outdooractive:
As our Head of B2B Marketing, you will lead the B2B marketing team at our HQ in Immenstadt. You will be responsible for developing the marketing strategy to attract new clients (DMOs, destinations, tourism organizations & partners) in the DACH region and internationally.

Your role includes coordinating the implementation of innovative lead generation and performance campaigns, while strengthening our brand presence among key decision-makers through creative and data-driven approaches. Working closely with Sales, internal departments, and external partners, you will guide your team to measurable success and actively drive the sales pipeline forward.

You bring proven leadership skills, strategic thinking, and an inspiring mix of creativity, organizational talent, and digital expertise.
For this pivotal role, we are looking for several years of experience in B2B marketing, leadership experience, and a strong passion for outdoor sports and innovation.

Your new job at Outdooractive:
• Lead & develop the B2B marketing team with both functional and disciplinary responsibility.
• Own the development, planning, and management of the B2B marketing strategy (DACH & international).
• Execute cross-channel campaigns with a strong focus on lead generation, client acquisition, and sales enablement.
• Collaborate closely with Sales to continuously improve both the quality and quantity of leads.
• Coordinate internal and external stakeholders (Content, Design, Performance, CRM, agencies).
• Strengthen corporate marketing, develop scalable processes & formats, and continuously drive optimization.
• Analyze target groups (DMOs, destinations, tourism organizations), manage funnel KPIs, and derive data-driven insights and optimizations.
• Foster team development, actively support change processes, and create a motivating work environment.

How you can convince us of your qualities:
• Several years of experience in B2B marketing and proven leadership skills.
• A strong mix of strategic thinking and creative execution.
• Expertise in cross-channel campaign management – from LinkedIn to email.
• Excellent communication skills and confident presence when engaging with decision-makers.
• Fluent German and good command of English.
• Proficient in MS Office and web-based tools.
• Experience in project management, with a structured and self-driven working style.
• Strong mentoring and coaching abilities to empower your team.
• Passion for outdoor sports and enthusiasm for innovative technologies.

What Outdooractive offers you:
Pro Plus Version of the Outdooractive App - Free for All Employees
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.

First Aid Courses
Be well-prepared and safe for all your outdoor activities.

Flexible Working Hours
Work in a way that fits best with your life.

Company Pension Scheme
We secure your future – with an attractive company pension plan. 

Support in Difficult Times
In challenging times, we stand by you with support and assistance.

Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.

Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.

Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.

Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.

Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.

Gifts
We celebrate you and your successes – with special surprises and gifts.

Family, Values & Future
Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.