Head of Agency Sales – Retail Media (m|w|d)

Confidential

Berlin, Berlin, Deutschland permanent

Posted: January 30, 2026

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Quick Summary

Head of Agency Sales – Retail Media (m|w|d) position involves building and leading a team, developing strategic partnerships, and managing budgets across various channels.

Required Skills

Agency Relations Media Agency Retail Media Incentive Models Partner Ecosystem Team Leadership GTM Strategy Financial Forecasting English Communication

Job Description

Als Head of Agency Sales – Retail Media (m|w|d) verantwortest du alle Retail-Media-Aktivitäten auf Agenturseite und positionierst idealo als strategischen Partner für Media-, Performance- und Retail-Media-Agenturen. Du baust unser Agentur-Ökosystem auf, entwickelst Rahmenpartnerschaften, aktivierst Budgets über alle relevanten Kanäle und stellst sicher, dass Agenturen idealo als festen Bestandteil ihrer Media-Planung integrieren. Du führst das Agency-Sales-Team, entwickelst skalierbare GTM-Modelle.

Deine Aufgaben

• Aufbau und Führung des Agency-Sales-Teams, sowie die Entwicklung der GTM-Strategie für Agenturpartner (Media-, Performance-, Retail-Media-Agenturen).

• Etablierung von Rahmenverträgen und aktivierungsstarken Partnerschaften.

• Verantwortung für die Aktivierung von Agentur-Budgets über Onsite und Offsite.

• Entwicklung agenturspezifischer Enablement-Angebote: Education, Tools, Best Practices, Reporting.

• Vertretung von idealo in Pitches, Strategie-Meetings und Retail-Media-Roadshows.

• Aufbau eines skalierbaren Partner-Ökosystems inkl. Incentive-Modellen.

• Umsatzverantwortung für das gesamte Agency-Segment inkl. Forecasting & Pipeline-Management.

• Kooperative Zusammenarbeit mit dem Brand-Sales-Team, um überschneidende Potenziale zu nutzen.

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