Head of Agency Partnerships - Nielsen Audience Measurement

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

We are seeking an experienced and strategic Agency Sales Leader to join our team. In this leadership role, you will be responsible for managing a major agency relationship and growing revenue across Nielsen’s enterprise products and services at that agency.

• Sales and account management experience

• Proven track record of sales and revenue performance

• A strong understanding of the media and advertising landscape, including technology and data trends, as well as agency priorities and operations. 

• Exceptional relationship-building skills and existing relationships, with a knack for connecting with the right leaders for the right growth priorities.

• A proactive and curious approach to understanding client needs and how to align them with our solutions.

• The resilience and adaptability required to navigate complex business environments and achieve results. 

• A solid grasp of how media agencies plan campaigns and measure their effectiveness.

What You’ll Do:

• Sales and Business Development

• Drive sales growth by developing and executing strategies to acquire, retain, and grow relationships with your assigned agency. 

• Develop and manage a sales pipeline across your team, identifying new business opportunities while maintaining and growing existing client relationships.

• Understand client needs and leverage Nielsen’s audience measurement and advertising solutions (TV, digital, cross-platform) to provide actionable insights and recommendations.

• Achieve sales and strategic objectives, including revenue targets and KPIs, by promoting Nielsen's data services to clients.

• Client Engagement & Strategy

• Engage with decision-makers across agencies and brands, including agency leadership, product leaders, media planners, and data-driven marketing teams, to understand their business objectives.

• Deliver solutions through the use of Nielsen’s audience measurement tools to solve strategic marketing and advertising challenges.

• Collaborate with internal teams, including Client Success, Analytics, Product, Sales Operations, and Data Governance, to manage the sales cycle and ensure client satisfaction.

• Sales Leadership

• Implement commercial processes that will enable a team of sellers to hit revenue targets and exceed their plans

• Motivate team members and promote collaboration

• Implement a clear client engagement model and strategy

• Pipeline management and forecasting across a team of sellers

• A minimum of a Bachelor’s degree and at least 7-10 years of professional experience in a sales or business development leadership role.

• Proven revenue generating experience and performance in advertising and marketing solutions. 

• Knowledge of media agency operations and goals and priorities

• Meaningful sales management experience of teams 5+ in size

• An existing network of relationships at key media agencies

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Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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