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HCM Sales Associate - Inside Sales

Confidential

Rochester, New York Hybrid permanent

Posted: March 17, 2026

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Quick Summary

We are seeking a skilled HCM Sales Associate with strong business acumen and excellent communication skills to join our team in Rochester, New York.

Job Description

Who we are 

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department. 

This is a hybrid role based at our Rochester, NY location. 

How you will contribute 

Our HCM Sales Associate is responsible for building and maintaining business relationships with new clients. The HCM Sales Associate works to generate revenue opportunities for the company’s platform of Human Capital Management solutions as an outbound sales representative.   

Identify and develop new prospects through working curated lists, self-generated opportunities, and business development sales activities.  

Develop and maintain relationships with referral sources such as CPAs, Banks, Financial Advisors, and Insurance Brokers as referral partners to further penetrate the market, build your brand, and obtain quota.  

Become a master of Asure’s online Demo to utilize as a walk-through tool while prospecting.  

Utilize and become an expert in our sales tools such as Salesforce, HubSpot/Pardot, Sales Loft/Outreach, Gong.io, LinkedIn Navigator. 

Develop and manage an overflowing sales funnel of new opportunities to attain and exceed assigned monthly, quarterly, and annual sales quota.  

Leverages Salesforce CRM to report on and manage all sales and client services related activities.  

Qualifications 

Bachelor’s Degree preferred.    

5 years’ experience in a quota-driven sales environment.    

Experience selling a SaaS solution preferred but not required.    

Strong organizational skills and the ability to multi-task in a fast-paced environment.   

Experience managing multiple sales engagements effectively.    

Proven relationship building and client service skills.    

Proactive, results oriented, and team-oriented approach to sales.   

Demonstrates an ambitious, positive mindset with self-motivation to surpass performance goals, grow earnings, and progress professionally.  

Experience with Salesforce.com and other virtual selling tools such as GoToMeeting, Teams or other comparable tools is preferred.    

   

Compensation 

The base hourly range for this position is $26.50 - $31.25, based on relevant experience, skills, and industry knowledge.  The compensation package also includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers. 

Benefits 

Medical, Dental, Vision, HSA, FSA- All effective on day 1! 

Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability 

401K Program with 3% safe harbor contribution 

Employee Stock Purchase Program 

Fitness Reimbursement Program 

Self-Managed PTO 

Our Mission 

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us. 

Helping customers grow by getting the most from their human capital. 

Helping our employees grow personally and professionally. 

Growing relationships in our communities that inspire goodness. 

Grow shareholder value. 

Our Vision 

Be the most trusted Human Capital Management resource to entrepreneurs everywhere. 

Our Values 

Reflect who we are and what we stand for as a company. 

Embrace Change 

Lead with Integrity 

Own the Outcome 

Deliver Awesome 

Be a Good Human 

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time. 

NO AGENCIES PLEASE 

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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