GTMC-Market Research & Competitive Intelligence Manager-Shanghai

Support MRCI lead to create GC MRCI Governance to support decision making and information sharing within the organization

• Work out standardized framework based on accumulated case experience to better manage market research and CI projects

• Ensure research initiatives are synchronized with the product lifecycle to optimize Expense Allocation.

Lead MRCI projects and leverage multiple resource to provide insightful analysis to drive informed decision

• Work as project lead on market research, CI, local market research implementation, including vendor management, daily contact with external vendor, process management, document archive, to ensure on time delivery and high quality results in compliance with market research SOP

• Work as market research & insight expert in relevant TA, to provide suggestions on methodologies for internal request, provide comprehensive market/customer understanding to support on brand strategy building

• Work closely with I&A BP lead to developing key competitive intelligence, market research deliverables included but not limited to understanding business issues, research questions design, to ensure high quality output  

• Manage multiple vendors in market research, CI & secondary data like RWD

• Unlike traditional market research role, scientific & clinical landscape synthesis is critical to deep understand specific disease areas, including but not limited to epidemiology, disease pathology and the clinical patient journey

• Work with Global MRCI team and have regular communication mechanism to ensure sufficient utilization of key findings from global MRCI projects or resources

Utilize various solid external resources & AI technology to understand industry dynamic, benchmarking, customer insight, pipeline product insight 

• Conduct deep-dive analysis of top pharma company quarterly financial report and earning call to identify shifts in their portfolio strategy, regional investment, priorities in China

• In house insight generation by monitor China industry dynamic, policy developments, leading pharmaceuticals dynamic to support on cooperate level strategic decision making through maximize global & local platform utilization with timely delivery mechanisms

• Drive continuous improvement in insight generation efficiency by sourcing and implementing new methodologies, building strategic partnerships, and integrating AI technology.

• Systematically evaluate emerging approaches, pilot innovative solutions, and scale successful implementations to enhance research quality and speed

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