GTM Working Student - Marketing

GTM Working Student (German-speaking) in the Marketing Department

About 8returns

At 8returns, we’re building the infrastructure for intelligent returns: turning a cost center into a profit and retention channel. Our B2B SaaS platform helps modern e-commerce brands make returns smarter, more sustainable, and more customer-friendly.

We’re based in Berlin, growing fast, and backed by experienced industry investors. Now, we’re building our marketing engine from the ground up - and we’re looking for a bold, creative working student to help us make it happen.

The role

This isn’t a role where you watch from the sidelines. As our GTM Working Student, you’ll work directly with our Marketing Lead, the first marketing hire at 8returns, and get hands-on experience across the entire go-to-market (GTM) journey. You’ll learn by doing, own real projects, and help us shape our brand from day one.

What you'll be working on

Content & Communication

• Write and publish sharp, engaging content in German and English across all our marketing channels

• Translate and adapt customer stories and case studies

• Collaborate with freelance designers to generate evergreen and seasonal marketing assets

• Assist in drafting messaging for campaigns, sales decks, event promos, and internal comms

• Help keep our content calendar up-to-date and spot new opportunities based on trends

• Conduct light research to support content planning: from competitor analysis to topic ideation

Digital Execution

• CRO: Optimize web pages for conversion, build workflows, and implement technical SEO fixes with support from our team

• Create and test email automations for marketing and sales: from research, writing copy, personalization to setting up flows and reporting

• Assist in managing and updating website content (e.g., blog uploads, image swaps, copy tweaks)

• Monitor basic website and campaign performance in tools like HubSpot and Google Analytics

• Help troubleshoot small bugs, broken links, or formatting issues that impact the digital experience

• Support the setup of dark landing pages for paid and emails to improve engagement and conversion

Operational Enablement

• Finalize swag, manage vendor communication, logistics & activations for our biggest events

• Pull data from our CRM and help us make sense of it for use in budgeting, forecasting, customer and sales enablement

• Spot issues, solve problems, and suggest improvements to our marketing and sales ops setup - we love proactive thinkers

• Support internal reporting by helping track GTM KPIs, building slides for team meetings, or updating dashboards

• Help onboard freelancers by coordinating access, templates, and documentation

What We’re Looking For

We care more about attitude and ambition than a stacked resume. You’ll thrive here if you:

• Are a native German speaker and fluent in English

• Are currently enrolled in a university in Germany and available at least ~20h/week

• Love to learn, experiment, and figure things out

• Have a knack for trying out and making a modern tech stack work

• Have strong attention to detail, a feel for design and an understanding of numbers

• Are happy to come to our Berlin office 1–2 days/week when needed

Bonus points if you’ve played with content, web tools, email platforms, or design - even just for fun.

What You'll Get

• Real responsibility and ownership

• Close mentorship from an experienced marketing leader

• Exposure to content, brand, ops, and growth - the full GTM toolbox

• A front-row seat in a fast-growing SaaS startup

• Flexibility, autonomy, and a culture that rewards bold ideas

• Truly bring your real self to work

We’re not looking for someone who’s done it all - we’re looking for someone who wants to learn it all. If that’s you, hit apply and let’s build something amazing together.