GTM Strategy

About HappyRobot

HappyRobot is the AI-native operating system for the real economy—a system that closes the circuit between intelligence and action. By combining real-time truth, specialized AI workers, and an orchestrating intelligence, we help enterprises run complex, mission-critical operations with true autonomy.

Our AI OS compounds knowledge, optimizes at every level, and evolves over time. We’re starting with supply chain and industrial-scale operations, where resilience, speed, and continuous improvement matter most—freeing humans to focus on strategy, creativity, and other high-value tasks.

You can learn more about our vision in our Manifesto. HappyRobot has raised $62M to date, including our most recent $44M Series B in September 2025. Our investors include Y Combinator (YC), Andreessen Horowitz (a16z), and Base10—partners who believe in our mission to redefine how enterprises operate. We’re channeling this investment into building a world-class team: people with relentless drive, sharp problem-solving skills, and the passion to push limits in a fast-paced, high-intensity environment. If this resonates, you belong at HappyRobot.

Role Overview

We’re looking for a strategic, analytical, and execution-driven Go-to-Market (GTM) Strategist based in San Francisco to help shape our next phase of expansion. This role focuses on building and scaling new revenue pathways — including launching new verticals, entering new geographies, and developing high-impact partnerships — and is ideal for someone who thrives at the intersection of strategy and hands-on execution.

What You’ll Do

• Identify, evaluate, and prioritize new industry verticals for expansion.

• Conduct market sizing, competitive analysis, and ideal customer profile definition.

• Build tailored GTM motions, value propositions, and activation plans for each vertical.

• Build frameworks for assessing new geographic markets and recommend country-level entry strategies.

• Partner with leadership to develop launch plans that include distribution, pricing, compliance considerations, and localization.

• Support on-the-ground activation by coordinating with Sales, Marketing, and Product.

• Source, evaluate, and structure partnerships across technology, distribution, channel, and ecosystem players.

• Build business cases, negotiate partnership structures, and define joint-go-to-market initiatives.

• Manage ongoing partner relationships and performance tracking.

• Work closely with Sales, Marketing, Product, and Operations to unify GTM efforts and ensure strong execution.

Must Have

• Experience in venture capital, investment banking, strategic consulting or startups/scale-ups.

• Demonstrated ability to evaluate new markets, assess business models, and build data-driven business cases for expansion or investment.

• Experience supporting or leading initiatives related to new market entry, vertical exploration, partnerships, or go-to-market planning.

• Strong analytical and strategic problem-solving skills, with the ability to synthesize complex information and translate insights into actionable plans.

• Excellent written and verbal communication skills; capable of influencing senior stakeholders and articulating strategic recommendations clearly.

• Highly organized, with experience managing multi-stakeholder, cross-functional workstreams in fast-paced environments.

• A proactive, self-starter mindset with the ability to operate independently and navigate ambiguity.

• Fluent in English; additional European languages are a plus.

Why join us?

• Opportunity to work at a high-growth AI startup, backed by top investors.

• Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.

• Ownership & Autonomy - Take full ownership of projects and ship fast.

• Top-Tier Compensation - Competitive salary + equity in a high-growth startup.

• Comprehensive Benefits - Healthcare, dental, vision coverage.

• Work With the Best - Join a world-class team of engineers and builders.

Our Operating Principles

Extreme Ownership

We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting — if something needs fixing, we own it and make it better. This means stepping up, even when it’s not “your job.” If a ball is dropped, we pick it up. If a customer is unhappy, we fix it. If a process is broken, we redesign it. We don’t wait for someone else to solve it — we lead with accountability and expect the same from those around us.

Craftsmanship

Putting care and intention into every task, striving for excellence, and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for “just fine.” We sweat the details because details compound. Whether it’s a product feature, an internal doc, or a sales call — we treat it as a reflection of our standards. We aim to deliver jaw-dropping customer experiences by being curious, meticulous, and proud of what we build — even when nobody’s watching.

We are “majos”
Be friendly & have fun with your coworkers. Always be genuine & honest, but kind. “Majo” is our way of saying: be a good human. Be approachable, helpful, and warm. We’re building something ambitious, and it’s easier (and more fun) when we enjoy the ride together. We give feedback with kindness, challenge each other with respect, and celebrate wins together without ego.

Urgency with Focus
Create the highest impact in the shortest amount of time. Move fast, but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly, act decisively, and stay aligned. We aim for high leverage: the biggest results from the simplest, smartest actions. We’re running a high-speed marathon — not a sprint with no strategy.

Talent Density and Meritocracy
Hire only people who can raise the average; ‘exceptional performance is the passing grade.’ Ability trumps seniority. We believe the best teams are built on talent density — every hire should raise the bar. We reward contribution, not titles or tenure. We give ownership to those who earn it, and we all hold each other to a high standard. A-players want to work with other A-players — that’s how we win.

First-Principles Thinking
Strip a problem to physics-level facts, ignore industry dogma, rebuild the solution from scratch. We don’t copy-paste solutions. We go back to basics, ask why things are the way they are, and rebuild from the ground up if needed. This mindset pushes us to innovate, challenge stale assumptions, and move faster than incumbents. It’s how we build what others think is impossible.

The personal data provided in your application and during the selection process will be processed by Happyrobot, Inc., acting as Data Controller.

By sending us your CV, you consent to the processing of your personal data for the purpose of evaluating and selecting you as a candidate for the position. Your personal data will be treated confidentially and will only be used for the recruitment process of the selected job offer.

In relation to the period of conservation of your personal data, these will be eliminated after three months of inactivity in compliance with the GDPR and legislation on the protection of personal data.

If you wish to exercise your rights of access, rectification, deletion, portability or opposition in relation to your personal data, you can do so through [email protected] subject to the GDPR.

For more information, visit https://www.happyrobot.ai/privacy-policy

By submitting your request, you confirm that you have read and understood this clause and that you agree to the processing of your personal data as described.