GTM Strategy & Operations Manager

About Venn

Venn is the fastest-growing B2B fintech in Canada.

We're on a mission to transform business banking for Canadian entrepreneurs and are looking to hire A-players interested in disrupting traditional banking practices. As the ONLY digital banking platform in Canada offering a truly modern solution, we have seen accelerated growth—scaling to support more than 5,000 Canadian businesses in under two years. Business owners are tired of the big banks’ monopoly and are looking for modern tools that replace the legacy systems that have been their only option for over 100 years.

We've raised over $26.5M from Tier 1 investors such as Gradient, Left Lane Capital, Intact, and XYZ Venture Capital. Interested in redefining the future of banking in Canada? Look no further.

What You'll Be Doing

• Tackle the company's toughest problems in various different areas (Growth, Marketing, Brand, Product Positioning, Conversions, and Lifecycle Marketing, etc.)

• Develop and implement innovative solutions to increase both the quantity and quality of users, as well as overall conversions from channels and announcements

• Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.

• Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority

• Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.

• Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.

• Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.

• Lead go-to-market strategies and execution for new product launches.

• Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.

What You’ll Need

• 2+ years of work experience in a fast-paced environment in any of the following areas: high growth start-up / management consulting / investment banking OR 2+ years of experience in B2B product marketing or a similar role (startup experience preferred)

• Analytical in nature and a hyper-logical thinker

• A solid track record of taking ownership and leading complex projects end to end

• A passion for data and experience with tools such as SQL, Python, and Excel to solve problems or improve processes

• Strong understanding of product positioning, content distribution, engagement metrics, and audience growth

• Proven ability to craft strategic messaging and high-quality content

• Experience optimizing website content (e.g., landing pages through webflow), SEO, and conversion rates

• Ability to analyze data, run experiments, and iterate based on insights

• Excellent copywriting, editing, and storytelling skills

• Strong cross-functional collaboration skills, especially with product and sales teams

• Desire to go above and beyond: we’re looking for someone who is naturally curious, driven to learn, and motivated to outperform expectations for the sake of their own growth as much as the company’s. We want you to think of this as a launching pad for your career

Bonus Points

• Experience at a top-tier consulting firm or investment bank

• Experience at an early-stage or fast-growing startup

Perks & Benefits

• Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth

• Comprehensive coverage of medical, dental, and vision insurance

• Opportunity to shape the future of business banking in Canada and beyond