GTM Strategy & Operations Director

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're hiring a high-visibility strategy and operations leader to join Crunchyroll's Go-To-Market & Planning organization. Reporting to the VP, GTM & Planning, you'll partner closely with regional, campaign, and LOB leaders.

As GTM Strategy & Operations Director, you'll sit at the center of Crunchyroll's Go-To-Market organization, shaping how GTM works. You'll define the operating model, planning rhythms, communication flow, and decision frameworks that help teams worldwide execute launches and campaigns smoothly and effectively.

You will focus on running GTM at scale, not managing individual programs, but building the system that makes them work.

Key Responsibilities

• Partner with the VP, GTM & Planning to define and run the go-to-market strategy with clear priorities, metrics, and alignment across regions, products, content, and BD teams

• Advise senior leaders on GTM priorities and operational decisions with clear insights and recommendations

• Design and improve how GTM teams plan, make decisions, communicate, and work together

• Turn GTM strategy into roadmaps, plans, and OKRs; lead biannual planning across regions, products, and channels

• Align regional, campaign, and LOB teams on shared GTM goals and initiatives

• Oversee planning, reporting, and analysis to track progress, spot gaps, and improve execution

• Run weekly GTM leadership meetings, offsites, and planning sessions focused on decisions and follow-through

• Support cross-functional initiatives where GTM is central (market entries, launches, partner initiatives, channel expansion)

• Lead cross-functional issue and crisis response so teams can act quickly during market, content, partner, or service changes

• Improve how product, content, marketing, and BD teams plan and execute together

• Drive ongoing improvements to GTM effectiveness, collaboration, and ways of working.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our San Francisco office.

About You

We get excited about candidates, like you, because...

• 12+ years of experience across GTM, marketing, product, or commercial operations in fast-growing, dynamic organizations

• 2–3 years experience in management consulting, or as a Chief of Staff in a global organization.

• Strategic and operational; designs and scales GTM frameworks and systems

• Influences and aligns senior and cross-functional stakeholders

• Clear communicator; creates executive-ready materials and simple narratives

• Acts quickly in fast-changing environments

• Builds, mentors, and coordinates distributed teams

• Decisive and methodical; uses practical approaches to solve complex problems

• Detail-oriented; identifies bottlenecks and improves processes across concurrent work

• Collaborates effectively with product, content, marketing, BD/partnerships, and analytics

• Self-starter; brings structure to ambiguity with a strong customer and market focus

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

• Flexible time off policies allowing you to take the time you need to be your whole self.

• Generous medical, dental, vision, STD, LTD, and life insurance

• Health Saving Account HSA program

• Health care and dependent care FSA

• 401(k) plan, with employer match

• Employer paid commuter benefit

• Support program for new parents

• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - San Francisco, CA
$185,000—$215,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

•
Courage. We believe that when we overcome fear, we enable our best selves.

•
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

•
Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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