GTM Strategy Director, Analytics

ABOUT FLOODBASE

Floodbase’s AI platform is changing the way businesses and communities across the globe adapt to increasing flood risk. We enable re/insurers to offer first-of-their-kind parametric flood insurance products. Most recently, we launched our next-generation U.S. flood event mapping product, developed in support of FEMA, and recently featured on the front page of the New York Times.

To help drive our next chapter of growth, we’re looking for a dynamic and experienced GTM leader to join our team. The right candidate is excited to create value for partners and clients by creating and executing go-to-market strategies that drive early-stage product adoption and accelerate product-market fit. This is a highly visible and cross-functional opportunity that will play a central role in expanding our market presence and ensuring our products meet the needs of enterprise customers and global partners. This role will report to the Chief Product & Strategy Officer and work closely with senior leadership.

Key Responsibilities:

Go-to-Market Strategy: Leverage market and customer insights to define and independently execute go-to-market strategies to drive growth across target market segments and products.

• Partner Relations: Identify, build, and independently manage insurance partner and/or client relationships, including at industry events, on webinars, and across external touchpoints.

• Enable Commercial Results: Support sales by creating tailored strategies and value propositions for specific customer opportunities. Develop collateral that addresses client challenges, and for late-stage sales calls or presentations, act as a subject matter expert in market dynamics and product capabilities.

• Market & Customer Analysis: Conduct in-depth market research to prioritize and refine market segments, ideal customer profiles (ICPs), buyer and user personas, and competitive positioning.

Deliver Data-Driven Feedback: Gather and analyze qualitative and quantitative market insights to drive strategic feedback loops for executive leadership and to inform commercial, product, and marketing strategies for specific product lines and/or market segments.

Who you Are:

• A B2B go-to-market specialist with 3-6 years of experience in a commercial function, with at least 2-3 years of experience leading product marketing, strategy, business development, or product initiatives in an early-stage or 0-to-1 environment

• Demonstrated success in deriving sales insights from disparate data sources and using them to develop commercial strategies

• A strong track record of influencing executive stakeholders with data-driven insights, compelling product value propositions, and strategic thinking

• Highly motivated to drive the growth of geospatial or climate analytics and/or data-driven SaaS products in new markets using product-led growth strategies – experience in InsureTech, Climate Tech, or similar data companies is preferred

• Highly customer-centric attitude with experience in forming impactful and memorable product value propositions

• A clear communicator who excels at organization and stakeholder management

Why Join Floodbase:

• Join a company solving one of the most urgent problems of our time: flood risk in a changing climate

• Work with top talent on a mission-oriented and highly motivated team

• Competitive base salary + equity package

• Unlimited Paid Time Off

• Medical, Dental, Vision, wellness, and mental health benefits

• Parental Leave

• Retirement Plan (e.g., 401K)

Salary range:

Floodbase offers competitive salaries with regular reviews and adjustments based on performance and industry standards. The salary range for this role is commensurate with experience, with an expected range of $130,000 - $190,000. Additionally, this individual will receive equity compensation and a competitive benefits package.