GTM Strategist

OUR HIRING PROCESS:

• We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person is unique. We promise to give your candidacy a fair and detailed assessment.

• We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team.

• At this point, we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc. and we never hire anyone into our organization without having met you face-to-face (or via Zoom). You will be invited to come to a live meeting or Zoom, where you will meet our INFUSE team.

• From there on, it’s decision time! If you are still excited to join INFUSE and we like you as much, we will have a conversation about your offer. We do not make offers without giving you the opportunity to speak with us live.

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Primarily, you will be working closely with some of our largest existing clients, as well as new prospective clients, building an understanding of their business’ objectives, market and audience to set the strategic direction for their approach to media through the utilisation of INFUSE and partner solutions. Working in close collaboration with our sales, client success, delivery, creative and analytics teams, you will lead the development of integrated demand gen plans across a diverse client portfolio. This role provides the opportunity to directly contribute to the continued growth and development of our strategy, product, innovation & demand planning department. Your on-going strategic recommendations will help optimise and shape various areas of the business, including on product development, marketing, content creation, software development (product, training and platforms), client success, partnerships, campaign execution etc.

Key Responsibilities

• Responsible for developing demand gen and media strategies - understanding business objectives, identifying priority audiences and understanding media behaviour

• Leverage insights and analytics to optimise strategies and communicate channel performance effectively.

• Creation of cross-channel media strategies, or stand-alone activity, aligned to clear objectives and measurement provided by the client.

• Collaborating with our sales and client success team to ensure that campaign concepts and executions align with planned media strategy activations.

• Ensuring media strategies and plans are aligned to your clients’ business priorities.

• Presenting to senior client stakeholders on sales calls.

• Supporting the sales and client success team in maintaining a strong working relationship with our clients.

• Breaking new ground with ideas and innovations to meet our clients’ challenges and elevate INFUSE service offering.

• Work closely with various departments to shape and refine strategy, innovation, and demand planning efforts.

• Support the Head of GTM Strategy in supporting the expansion and evolution of the company's strategic initiatives and offerings.

Skill Requirements

• B2B Experience in planning/strategy of cross-channel media campaigns

• Strong knowledge of multiple media channels e.g. display, social, demand gen, nurture.

• Strong knowledge of analytics and measurement technologies and their relative suitability for different client requirements

• Have a strong experience dissecting B2B digital briefs and customer journeys

• Excellent communication and presentation skills

• Rigorous approach to market and audience research

• Numerate, comfortable working with data to forecast performance across channels

• Experience working with sales & creative content teams

Desirable Skills

• Experience working with B2B Channel / Marketing Partners

This is an exciting opportunity to be part of a dynamic and collaborative team that’s transforming how businesses approach media strategy. If you’re passionate about leveraging data, creativity, and innovation to deliver results for clients, we’d love to hear from you.