GTM Operations Specialist

Liquid Instruments builds next-generation test and measurement technology for engineers and scientists pushing the boundaries of discovery.

Founded by scientists from the Australian National University, with research roots connected to NASA’s Jet Propulsion Laboratory, Liquid Instruments grew out of advanced physics and instrumentation research. Today, the company applies deep expertise in high-speed digital signal processing to deliver software-defined test and measurement platforms that replace racks of traditional lab equipment with a single, reconfigurable device—combining flexibility, performance, and cost efficiency through FPGA-based hardware and intuitive software.

Liquid Instruments operates globally, with teams in Solana Beach (San Diego), California and Canberra, Australia. We are a growing, venture-backed company with a collaborative, technically curious culture that values ownership, clarity, and impact across time zones.

The Role

We are recruiting a GTM Operations Specialist—an experienced, proactive, and service-oriented individual contributor who thrives on solving problems, aligning systems, and enabling our go-to-market teams to excel. You will own key elements of our Sales and Marketing operations, ensuring processes are efficient, tools are optimized, and performance is measured accurately across the full customer journey.

What You’ll Do

• HubSpot CRM – Manage, customize, and optimize HubSpot for end-to-end go-to-market workflows across Sales, Marketing, and Customer Success..

• Analytics & Tracking – Own Google Analytics and Tag Manager implementations to ensure accurate attribution and actionable insights.

• Performance & ROI Measurement – Track campaign and channel performance (Google Ads, LinkedIn, social platforms) while developing multi-touch attribution models, UTM frameworks, and closed-loop reporting to connect activities to revenue.

• Data Management & Reporting – Maintain clean, accurate data; build dashboards and compile reports to inform strategic decisions.

• Integration & Automation – Connect ad platforms, analytics tools, CRM, and marketing automation systems; automate workflows with APIs or middleware like Zapier.

• Process Optimization – Identify bottlenecks and implement improvements to streamline the entire lead-to-customer lifecycle; implement automation for operational efficiency.

• Tool Expansion & Adoption – Quickly learn and support additional tools as the tech stack evolves; leverage AI tools and integrations to improve efficiency.

• Cross-functional Collaborator – Act as a trusted partner to GTM teams, equipping them with tools, data, and insights to succeed.

What We’re Looking For

• 5+ years experience in Revenue Operations, Sales Ops, or Marketing Ops (B2B preferred).

• Expert-level proficiency in Google Analytics, Google Tag Manager, and HubSpot.

• Strong analytical mindset with a track record of translating data into actionable insights.

• Experience integrating GTM platforms and ensuring data integrity across systems.

• A proactive self-starter with a bias toward action and ownership.

• Service-oriented communicator who collaborates effectively with cross-functional teams.

• Adaptable, fast learner, able to adopt and champion new tools and technologies.

What We Offer

• Competitive base salary + performance-based incentive ($110,000 - $130,000)

• Equity participation in a venture-backed company

• Comprehensive medical and dental insurance (100% employee premiums covered)

• 401(k) with company match

• Four weeks paid vacation, sick time, and holidays

• Opportunity to sell genuinely differentiated technology with strong technical credibility in A&D markets

• A collaborative, global team environment with significant room for growth