GTM Manager, Thailand

About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

What You’ll Do

Product Lifecycle Management:

• Orchestrate end-to-end product launches for new offerings across Thai markets, including planning, timeline management, cross-functional execution, and post-launch performance tracking.

• Develop and manage demand forecasts in collaboration with Sales, Finance, and Supply Chain teams to ensure optimal inventory levels and minimize stockouts or excess inventory.

• Own product portfolio strategy for the region, including product positioning, lifecycle stage analysis, and recommendations for portfolio optimization.

• Lead product transition plans to maximize revenue, minimize obsolescence costs, and ensure seamless customer migration.

Pricing & Profitability Management:

• Develop, implement, and manage pricing strategies aligned with business objectives and market dynamics across Thailand.

• Conduct thorough pricing analysis, including competitive benchmarking, price elasticity studies, and customer value perception assessments.

• Own end-to-end margin management, deeply understanding the P&L structure, cost drivers, and pricing waterfall to optimize profitability at the SKU and customer/channel level.

• Monitor pricing compliance across channels and recommend adjustments to maintain margin targets and market competitiveness.

Integrated Sales & Marketing Strategy & Execution:

• Develop & implement joint GTM strategies with Sales Leadership and Channel Teams to achieve revenue targets and market share goals across Thailand.

• Drive end-to-end demand generation through integrated seasonal campaigns localized for SEA markets, leveraging digital and traditional channels.

• Create sales enablement tools and manage channel partner programs/relationships to optimize sell-through and market expansion.

• Execute closed-loop performance management: Monitor sales pipelines, campaign ROI, and brand impact; analyze risks/opportunities; and leverage insights to optimize strategies, investments, and corrective actions.

Who You Are

• 5-8 years in hands-on GTM roles, preferably at DTC tech brands or consumer electronics startups.

• Fluent in English and Thai.

• Obsessed with local subcultures.