GTM Lead, New Business

7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants. Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected & engaged teams.

As the GTM Lead, New Business at 7shifts, you will be responsible for driving the creation of new revenue by converting high-quality demand into paying customers. You will lead through influence to orchestrate a cross-functional team (Pod) toward shared outcomes. Reporting to the SVP, Revenue & GTM, your core impact will be maximizing conversion and efficiency across our product-led growth (PLG) and product-led sales (PLS) motions.

What you’ll do:

• Lead through influence a dedicated, cross-functional Pod (Marketing, Sales, Product, Partnerships, and Product Marketing) to accelerate New ARR from PLG/PLS channels and ensure overall channel efficiency

• Define the Go-to-Market plan and demand strategy with Marketing and Partnerships, specifically focusing on lifting the volume and quality of ICP-match trials and partner qualified leads

• Drive and refine the product-led growth and product-led sales roadmaps to maximize conversion, specifically targeting improvements in the trial start to paid conversion rate

• Operationalize the Pod's execution speed by establishing the weekly operating rhythm, maintaining the scorecard and governance, and monitoring PQL volume/quality and activation milestones

• Design and manage a rapid experimentation engine across the full funnel, from top-of-funnel demand generation to monetization strategies (pricing, packaging), and improve the sales-assist connection rate

• Champion alignment by building deep partnerships with functional leaders to ensure all efforts are unified and focused on achieving key funnel health indicators that drive new users to their "aha moment"

What you bring:

• Proven experience shaping and scaling product-led or self-serve growth strategies in a SaaS environment

• A track record of orchestrating cross-functional teams to deliver measurable lift in funnels and revenue without direct authority

• Deep expertise in growth experimentation (A/B testing, statistical significance, design of experiments) and a strong command of lead routing and scoring design

• The mindset of an excellent operator. You combine ruthless prioritization with crisp communication and calm, bias-to-action leadership in a matrix organization

• Comfortable with key Go-to-Market levers, including pricing & packaging, paywalls, trial models, and sales-assist orchestration

It’d be even cooler if you had:

• A solid understanding of Data stack literacy (product analytics, marketing attribution, CRM) to transform data into action.

• Experience in a B2B SaaS environment serving the restaurant or hospitality industry.

• Experience building or owning an operating rhythm, including defining a pod scorecard and facilitating reviews

Our commitment to our Shifties:

• Opportunity: Our product is evolving in exciting ways, and we’re focused on delivering even more value to restaurants. This momentum creates real opportunities to learn and grow. Whether you’re honing your craft or exploring new paths, you’ll be supported and empowered to own your growth and impact a product shaping the future of the restaurant industry.

• Challenge: We’re tackling real problems in a fast-moving, complex industry. The work is scrappy and ambiguous, but meaningful. You’ll think critically, act with intention, and shape solutions that make a real difference for restaurant teams.

• Culture: We’re proud to be recognized among the best workplaces in North America. Guided by our mission and values, we move fast to solve meaningful problems and celebrate wins together. Whether through in-office and remote events, team offsites like Sparks, or everyday moments of connection, we create space for shared growth, collaboration, and fun.

• Equity: We’re a Series C, VC-backed SaaS company, and we believe everyone should share in the success they help create. When we build together, we grow together.

• Health and Wellness: We support Shifties in and outside of work, knowing that what people need can change over time. From day one, you’ll have access to benefits like health and dental, lifestyle spending accounts to a parental leave program built with flexibility in mind, to help you bring your best self to work.

• Flexibility: Our team is intentional around how and where we work, whether remotely, in person, or a mix of both. We prioritize candidates who thrive in a hybrid work environment with offices in Saskatoon and Toronto, ensuring in-person collaboration and connection when possible. Plus, we offer a flexible vacation policy to encourage everyone to recharge when needed. Oh, and our ‘90 Day Shift’ program lets Shift work from (almost) anywhere because who wouldn’t want to trade their desk for a beach view once in a while?

• Support: We set Shifties up for success with the tools they need, like the latest Apple tech, a home office setup, and some 7shifts swag to make it official. But support goes beyond day one. We’re serious about professional growth, offering coaching, feedback, development planning, and opportunities to grow from within.

We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds.

We thank you for your interest in joining the 7shifts team!

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