GTM Lead, Altitude

About Altitude

Stablecoins crossed $300 billion in circulation. Real businesses now use them for cross-border settlements, contractor payments, treasury operations.

The fintech playbook assumed rails were fixed - you couldn't change ACH or SWIFT, only build better interfaces on top. Stablecoins change the rails themselves, creating an opening for a new generation of financial products.

Altitude is what we're building to capture it. Business accounts on stablecoin rails: global accounts, cross-border payments, cards, invoicing, yield. Over 500 businesses use it today. Built by Squads (Squads Multisig secures $15B+ on Solana). Backed by Haun, Multicoin, Solana, Coinbase, Electric Capital, Placeholder and others.

More on the thesis here.

The Role

You'll own how Altitude shows up and build the content machine that puts us on the map.

We're looking for someone who can build and own our entire content strategy and social presence: daily posts that don't feel like marketing, thought leadership that actually leads, and a creative engine that turns product launches into moments people remember.

You'll drive all our channels, craft narrative, decide how (and whether) we show up in cultural moments, and build the content function from scratch, strategy through to execution.

What You'll Own

Content & Social

• X, LinkedIn, YouTube, you run all of it

• Multiple posts per channel, every day. Non-repetitive. True to brand voice

• Design content strategy for each channel that builds maximum awareness for Altitude

• Build and manage podcast partnerships, and explore launching our own

Launches & Campaigns

• Own GTM execution across channels for every product launch

• Work with Product Marketing to build maximum awareness for all products, then sustain it with evergreen content

Brand Voice & Thought Leadership

• Define our brand voice and bring it to life across channels

• Public speaking (podcasts, panels, events) and external presence (X, Linkedin)

• Position Altitude's founders, as well as your own, as voices worth following

Cultural Judgment

• Know when to tap into cultural moments and what to avoid

• Deep fluency in stablecoin + AI discourse and broader internet culture

• Strong opinions on what's tasteful vs. what’s cringe

You Might Be Right For This If

• You have strong taste. You know why some brand accounts are magnetic and most are forgettable

• You've built a content and social function at a high-growth B2B startup, you have a strong playbook, but are ready to adapt it to an AI-first world

• You write fast and well. Your drafts don't need heavy editing

• You're comfortable with the latest AI tools for content (visual, video) and GTM, and are quick to adopt new ones

• You're plugged into crypto Twitter and fintech and broader internet culture

• You're a natural public speaker, comfortable on podcasts, panels, video

• You're highly creative but also disciplined and organized. Daily output requires both

• You move fast, make decisions, and don't need approval loops to ship

Requirements

• Track record of building audiences (show us what you've built)

• Experience in fintech, crypto, AI, or B2B SaaS

• Exceptional written and verbal communication, this is non-negotiable

• AI-native

• 4+ years of experience, this isn’t your first rodeo, but you’re ready for your career defining experience

Why This Might Be Interesting

You get to define the voice of a category that doesn't have one yet. Stablecoin-native fintech does not have a dominant brand, there's no established playbook, no dominant narrative, no content strategy to copy. You'd be building it from the ground up.

Most fintech content roles are constrained by what the product can actually do: geographic limits, compliance friction, legacy rails. Altitude is global from day one. The same product works in Singapore and Germany without rebuilding anything. The product is genuinely novel, you get to create the category-defining brand to match.

Small team, high standards. Learn more about core values here.