GTM Engineer

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

Workstream is looking for a GTM Engineer to design and build the data foundation for our outbound ICP and lead scoring engine. This role will own the architecture, pipelines, and data models needed to ingest millions of external signals (reviews, marketplace listings, website data, POS integrations), transform them into usable insights, and feed predictive scoring models that will directly guide our sales and marketing teams. You’ll sit at the intersection of data engineering, growth, and go-to-market strategy, enabling smarter targeting and more scalable outbound.

This is more than a back-end engineering role; we're looking for someone who can move fast, think creatively, and take ownership of a net-new project with direct business impact. You’ll collaborate with data science, RevOps, and GTM leaders to bring the system to life—and you’ll be the single-threaded owner of its success.

This is a full-time, office-based role requiring presence 5 days a week to foster close collaboration with cross-functional teams — Monday, Tuesday, and Friday at the Menlo office, and Wednesday and Thursday at the San Francisco office.

Day in the Life

Data Infrastructure & Pipelines

• Design and implement a scalable data warehouse and ETL pipelines to consolidate large volumes of third-party and internal data

• Build reliable data models that capture firmographics, technographics, marketplace volume, location signals, and outreach history

• Ensure data quality, deduplication, and enrichment processes are automated and scalable

Lead Scoring & ICP System

• Partner with data science to productionize account scoring models (Expected GMV, E-Win Rate, etc.)

• Continuously expand and refine the dataset by adding new signals (reviews, POS adoption, competitive presence)

• Ensure scoring outputs integrate cleanly into Salesforce and other GTM systems to drive real-time usage

Business Enablement

• Collaborate with GTM leaders to align the scoring system with outbound workflows, BDR routing, and marketing campaigns

• Translate business requirements into technical specifications, ensuring the system serves multiple teams (Sales, SDRs, Marketing).

• Support experimentation with outbound messaging by capturing feedback data and routing it into the scoring loop.

Who You Are

• 4–7 years of experience in data engineering, analytics engineering, or data science in a high-growth B2B SaaS environment

• Strong command of SQL and Python for building and automating data workflows

• Experience designing and maintaining data warehouses (Snowflake preferred) and building pipelines from scratch

• Familiarity with integrating data into Salesforce or other CRMs via APIs, Bulk API, or reverse ETL tools

• A creative, hacker mindset: comfortable sourcing and cleaning messy external datasets, using scrapers, APIs, and enrichment tools

• Ability to operate independently with limited structure—comfortable owning a greenfield project end-to-end

• Strong business judgment and communication skills; able to work cross-functionally and explain technical concepts to non-technical stakeholders

• Must be willing to work in-office 5 times a week: in Menlo Park on Monday, Tuesday, Friday, and in San Francisco on Wednesday & Thursday

Nice to Have

• Experience with lead scoring, ICP modeling, or sales intelligence systems

• Familiarity with dbt, Airflow, or other data pipeline orchestration tools

• Exposure to lightweight ML frameworks (XGBoost, logistic regression) for predictive modeling

• Prior startup experience where you’ve built data systems from scratch

What Success Looks Like in This Role

• Establish a reliable, scalable data foundation that consolidates external signals and internal activity into one source of truth

• Deliver an ICP and lead scoring system that is actively used by sales and marketing to prioritize accounts and improve outbound efficiency

• Create clear pathways for integrating scores and insights into Salesforce and other GTM tools so adoption is seamless

• Build a repeatable process for expanding the system with new data sources, ensuring it continues to get smarter and more valuable over time

• Earn trust across data science and GTM by moving fast, showing tangible business impact, and setting a high bar for data quality

• Position the system as a long-term growth engine, not just a one-off project, with room to evolve into broader RevOps and go-to-market intelligence

Working at Workstream

• We operate with urgency, ownership, and a growth mindset

• This is not a traditional 9-to-5 role—we value accountability, flexibility, and getting results.

• If you thrive in high-growth environments and are passionate about building from scratch, we’d love to connect

What We Offer

• A mission-driven and value-based company dedicated to empower deskless workers and local businesses

• An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career

• Competitive salary and equity

• Work directly with the founding team and industry veterans to accelerate your career

• Competitive salary and equity

• Comprehensive health coverage: medical, dental, and vision. We pay 95% of premiums for employees and 85% for dependents

• In-office amenities and stocked kitchen

• 401(k) Plan

• Pre-tax commuter benefits

• Learning and development stipend

Salary

In compliance with the California Pay Transparency Law, the salary for this role is $150,000 - $180,000 in San Francisco. This is not inclusive of our equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Know More About Workstream

• https://www.workstream.us/blog/funding-series-b

• https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/

• https://techbuzz.news/buzzworthy-august-27-2021/

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.