GTM Engineer

About Yodeck

Yodeck is a fast-growing Software as a Service (SaaS) company that is laser focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy to use, and feature rich solution has been developed to democratise digital signage and empower businesses around the world.

Since its introduction in 2016, Yodeck has powered over 190,000 screens across every type of business, from restaurants and retail stores to schools, stadiums, and conference halls. As one of the top 5 digital signage SaaS platforms globally, Yodeck is looking for curious and smart people to help us drive even faster growth.

About the Role

Yodeck is scaling an ‘all’ bound GTM Engineer (inbound + outbound + partner/distribution) and therefore needs a hands-on builder who turns strategy into a reliable, measurable system. The GTM Engineer owns the plumbing: data, workflows, automations, enrichment, routing, scoring, and tooling that power pipeline creation and revenue efficiency.

This is not a passive admin role. It’s an engineering-minded operator who prototypes quickly, ships incrementally, and measures impact.

The ideal candidate is a driven, metrics-oriented leader with proven B2B SaaS experience, success in allbound sales, and a passion for coaching and building high-performing teams. You’ll collaborate closely with Sales, Marketing, RevOps, Product, and Customer Success to align go-to-market efforts and ensure hyper growth at Yodeck.

Responsibilities

• Build & maintain workflows for lead routing, owner assignment, lifecycle stages, and SLA alerts.
• Implement lead & account scoring aligned to SPICED and the WBD Bow‑Tie (AQL→SQL→Won; Onboarding→Value→Expansion).
• Create reliable reporting (dashboards, cohort & funnel tracking, velocity, activity quality).
• Design Clay recipes for programmatic ICP sourcing & enrichment; multi‑source matching; email validation.
• Automate enrichment → HubSpot sync with robust field mapping, normalisation, and de‑duplication.
• Build “smart lists” for warm outbound (buying signals, hiring, tech install, intent) and push to sequences.
• Maintain reusable Clay components, docs, and QA checks.
• Integrate product‑usage signals (PQLs), billing, and subscription metrics (e.g., via Segment/warehouse/ChartMogul) into HubSpot for scoring and routing.
• Implement partner‑source and distribution deal flows, including lead intake, opportunity registration, and attribution to PAM/Channel.
• Prepare for PRM integration (fields, objects, and sync patterns) when selected.
• Run continuous A/B tests on routing rules, scoring thresholds, sequences, and messaging metadata.
• Document the GTM stack (field dictionary, workflow maps, data lineage) and deliver short enablement sessions.
• Maintain a transparent GTM Build backlog; ship in small increments; communicate changes proactively.

Requirements:
• 3+ years in RevOps / Marketing Ops / Growth Engineering / Sales Ops at a B2B SaaS company.
• Expert HubSpot admin (object design, workflows, scoring, sequences, reporting, sandboxing).
• Advanced Clay user: building multi‑source enrichment & pushdown automations at scale.
• Practical knowledge of APIs/webhooks & JSON; comfortable with Postman and error handling.
• SQL (basic) for querying; Python or JavaScript (basic) for data wrangling/transformations a plus.
• Strong grasp of funnel mechanics, routing, SLA design, and pipeline attribution (incl. partner assist).
• Operational understanding of GDPR/consent and email deliverability fundamentals.

Benefits:
• Competitive salary
• Company-wide bonus scheme and a great Stock Option plan
• Amazing workplace, certified as Great Place to Work
• Hybrid Work From Home policy
• Office gym, nutritionist, and meal vouchers
• Individual training budget for professional development
• Private medical insurance plan
• Fun and collaborative start-up environment (with amazing offices!)
• Flexible working arrangements
• Commuting Expenses
• Equal opportunity and workplace diversity

As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people’s contributions.