GTM & AI Change Management Leader

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

THE ROLE

We are transforming how we operate across Marketing and Integrated Operations to increase impact, efficiency, and alignment by rethinking processes, technology, reporting, communications, and talent development. We’re seeking a GTM & AI Change Management Leader to accelerate transformation across the demand funnel and customer journey.

Reporting directly to the VP of Marketing Operations, the GTM & AI Change Management Leader will lead enterprise-wide change by integrating and enabling AI, machine learning, and other strategic programs into Marketing Operations and GTM processes, ensuring every new tool and workflow drives measurable business impact.

As the GTM & AI Change Management Leader, you will design and execute a comprehensive change management and enablement strategy that advances enterprise readiness, employee adoption, and leadership alignment. You will partner across Marketing, Integrated Operations, and GTM functions to drive adoption of new processes, tools, and insights embedding AI tools responsibly and effectively. You will help teams transition from awareness to confident, scalable use that drives adoption.

Additionally in collaboration with cross-functional leaders, you will provide change management support for AI-driven enablement programs, and deliver communications that empower employees to adopt new tools, processes, and skills safely and effectively. This includes crafting AI-enabled training content for Marketers, onboarding new team members, and implementing digital learning experiences such as AI agent chatbots and on-demand modules.

You will serve as a connector across Integrated Operations to drive progress on shared goals. Your work will ensure that transformation efforts are people-centered, sustainable, and aligned with the company’s GTM strategy. While this role does not initially have direct reports, you will be expected to lead high-impact, cross-functional project teams and influence strategy at all levels.

About You

You are a collaborative leader who thrives in a cross-functional, global environment. You’re a proactive problem solver who excels at translating complex change into clear, actionable enablement. You are passionate about helping others succeed by simplifying transformation, clarifying purpose, and amplifying impact through thoughtful design and communication.

You are comfortable operating at the intersection of AI innovation, enablement, and change management. You blend technical curiosity with empathy for the human side of transformation. You believe that adoption depends on trust, clarity, and continuous learning, and you design programs that drive engagement and confidence in new tools and ways of working.

WHAT YOU'LL DO

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Create and manage the change management and enablement strategy for Marketing and IOPS, leveraging structured change management methodologies, to launch and scale GTM and AI initiatives for Marketers, SDRs, and GTM teams

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Design and deliver enablement programs, content, processes, tools, and internal communication to support GTM transformation initiatives

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Define and monitor KPIs for adoption, learning engagement, and productivity impact

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Lead foundational and ongoing enablement programs including learning content creation, onboarding, and continuous improvement

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Integrate AI-powered learning tools such as Google Gemini, Enterprise ChatGPT, and Synthesia, to scale communications, create adaptive learning content, and personalize enablement experiences

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Champion a culture of responsible AI experimentation that supports both innovation and compliance

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Drive integration of AI tools into daily Marketing and Operations workflows to drive efficiency, scale, and insight generation that support ethical usage, prompt design, automation best practices, and workflow integration

WHAT YOU'LL BRING

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Bachelor’s degree in business, marketing, communications, education, or a related field

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10+ years of experience in B2B enterprise, SaaS, or technology organizations across Marketing, Sales, Operations, or GTM functions

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Experience implementing change management strategies for Buying Group Demand Funnels at enterprise companies

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Experience driving transformation leveraging and driving adoption of Machine Learning and AI

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Proven expertise in organizational change management with demonstrated experience applying structured frameworks such as Prosci or ADKAR

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Strong understanding of AI tools, generative AI models, Agent development and automation, use cases for GTM and marketing operations

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Demonstrated success implementing AI solutions and measuring impact through adoption, engagement, and performance metrics

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Excellent communication skills with the ability to translate complex AI and machine learning concepts into approachable, actionable messaging for non-technical audiences

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Experience developing enablement programs that combine virtual employee training, live coaching and data-driven insights

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Proficiency in tools such as, Google Gemini, Enterprise ChatGPT, and Synthesia, Workday Learning, and analytics dashboards for program measurement

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Strong project management and stakeholder alignment skills

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Strategic thinker who is data-driven, organized, and action-oriented

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Change Management certification (Prosci or equivalent) preferred

• We are primarily an in-office environment and therefore, you will be expected to work from the {{OFFICE_LOCATION}} office in compliance with Pure’s policies, unless you are on PTO, or work travel, or other approved leave.

INCLUDE FOR POSTING LOCATION IDENTIFICATION

#LI-ONSITE

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.

This role may be eligible for incentive pay and/or equity.

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

The annual base salary range is:
$149,000—$224,000 USD

WHAT YOU CAN EXPECT FROM US:

• Pure Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.

• Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!

• Pure Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.

ACCOMMODATIONS AND ACCESSIBILITY:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [email protected] if you’re invited to an interview.

OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:

We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.

Everpure is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

Join us and bring your best.

Bring your bold.

Pure and simple.