Growth Marketing Specialist

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.

Position Summary

HeyGen is growing fast, and our growth marketing engine needs to keep pace. We're looking for a Growth Marketing Specialist to serve as the execution right hand to our growth lead — someone who can take strategy and turn it into live, optimized campaigns across paid channels, affiliate, and influencer programs.

This is a full-time contractor role for someone who thrives in the weeds: launching campaigns, pulling keyword reports, adjusting bids, standing up A/B tests, and constantly looking for the next channel or angle to test. You'll work across Google, Meta, YouTube, Apple Search Ads, and emerging channels - we are constantly expanding. If you love the combination of analytical rigor and creative experimentation that defines great growth marketing, this role is for you.

This role is based in Los Angeles or San Francisco.

Core Responsibilities

• Paid campaign execution & reporting: Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, AppLovin, Apple Search Ads). Monitor performance daily and keep reporting on spend, CAC, and efficiency metrics.

• Keyword research & bid management: Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance

• Testing & experimentation: Set up and run A/B tests and structured experiments across dimensions such as copy, messaging, creative, geo-targeting, incrementality, and audience

• Affiliate program support: Help manage day-to-day affiliate operations — partner comms, performance monitoring, and fraud prevention

• Micro-influencer outreach: Source and manage relationships with micro-influencers to drive awareness and acquisition

Requirements

• 1 to 2 years of hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count

• Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms

• Comfortable pulling keyword reports, adjusting bids, and managing budgets day-to-day

• Analytical and detail-oriented — you catch the typo in the ad copy, the misallocated budget, and the anomaly in yesterday's spend

• Self-starter who can move fast with minimal hand-holding in a high-autonomy environment

Nice to Haves

• Experience managing affiliate programs (Rewardful preferred)

• Familiarity with mobile attribution and analytics tools, particularly AppsFlyer and Google Analytics 4

• Exposure to app install campaigns and Apple Search Ads

• Background in AI, video, or creative tools space

Contract Details

• Type: Full-time contractor, longer term, potential conversion to permanent employment

• Location: Los Angeles, San Francisco

• Compensation: Competitive; commensurate with experience, target $6,000-$8,000/month

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.