Growth Marketing Specialist

We are seeking a data-driven and creative Growth Marketing Specialist to join our DTC team. This role will own performance marketing and conversion strategy across multiple intimate apparel brands, working closely with our brand and creative teams to scale paid media profitably.

The ideal candidate has experience managing multi-channel ad campaigns, optimizing website conversion funnels, and scaling spend from $1M to $10M+ annually while maintaining strong ROI. You’ll take on activities currently handled by external agencies and have a meaningful impact on paid media performance, social content strategy, and emerging marketplace advertising.

Responsibilities

Paid Media Management

Oversee and optimize campaigns for 3 brands across:

Google Ads (20%)

Microsoft Ads (10%)

Meta Ads (25%)

Pinterest Ads (10%)

Develop and manage ad briefs for the creative team, ensuring content aligns with brand goals and drives performance.

Write ad copy variations and partner with designers to produce high-performing creative.

Continuously test audiences, formats, and landing pages to improve ROAS and conversion rates.

Maintain full visibility into active campaigns and performance metrics, ensuring management clarity on what ads are running and where.

Website Conversion Rate Optimization (CRO)

Audit and optimize DTC websites for conversion performance and customer journey improvements.

Partner with SEO Specialist and Designers to A/B test landing pages, PDPs, and checkout flows.

Leverage analytics and heatmaps to identify and act on user experience insights.

Strategy and Analysis

Develop and execute full-funnel paid media strategies aligned to revenue and margin goals.

Manage budgets, pacing, and performance reporting across all channels.

Collaborate cross-functionally with brand, design, and analytics teams to ensure integrated campaigns.

Use native ad platform tools and analytics dashboards to identify trends and opportunities for optimization.

Proactively propose new tools, including AI-powered insights platforms, to improve efficiency, performance visibility, and strategic decision-making.

Social and Emerging Channels

Work with brand team to inform and evolve organic and paid social content strategy.

Explore and help launch new ad platforms and retail media opportunities (Amazon, TikTok Shop, Marketplaces, etc.).

Reporting and Insights

Build weekly and monthly performance reports highlighting KPIs, key insights, and next steps.

Identify scaling opportunities and efficiencies across campaigns.

Requirements

3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel.

Proven success scaling brands from $1M to $10M+ annual ad spend.

Hands-on experience with Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads, and related tools.

Working knowledge of Shopify, Google Analytics, and Looker/GA4.

Strong creative eye and experience briefing and optimizing with design teams.

Comfort owning strategy, budgets, and reporting end-to-end.

CRO or landing page optimization experience required (A/B testing, GA4 event tracking, etc.).

Excellent communicator and collaborator, able to work cross-functionally with creative, brand, and analytics partners.

Why Join Us?

Competitive salary and benefits.

Opportunities for growth and professional development.

A creative and inclusive work environment.