Growth Marketing Specialist - Cal AI

Cal AI is looking for a highly strategic and execution-oriented Growth Marketing Specialist to support and execute on user acquisition, retention, and growth across paid, organic, influencer, affiliate, and partnership channels.

You will run campaigns, analyze performance data, build testing frameworks, and identify opportunities to improve channel efficiency, all in close partnership with our leadership, creative, product, and analytics teams.

This is a role for someone who thrives in hands-on execution, brings a data-driven mindset to their work, and is building toward broader strategic ownership.

What you’ll be doing:

• Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels

• Proactively identify and recommend specific acquisition improvements and channel optimizations based on performance analysis

• Contribute to retention and engagement initiatives through channel execution and lifecycle insights

• Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams

• Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics

• Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions

• Build and maintain testing frameworks for paid ads, creative, landing pages, and offers

• Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution

• Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution

• Manage multiple projects simultaneously, making informed tradeoffs and escalating risks to your manager as needed

Qualifications to be successful in this role:

• 2-4 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing

• Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product

• Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus

• Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics

• Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists

• Analytical mindset with comfort working in dashboards, attribution tools, and performance data

• Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar

• Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences

Bonus Points:

• Experience scaling an app in the Health & Fitness, wellness, nutrition, AI, consumer subscription, or mobile utility category

• Exposure to influencer marketing, affiliate programs, creator whitelisting, Spark Ads, or organic social strategy

• Familiarity with web-to-app funnels, subscription monetization, onboarding optimization, or paywall testing

• Growing network of growth partners, creators, or marketing technology vendors

Values you’ll model

• Be Kind and Care — build with empathy; assume positive intent; support teammates and members.

• Live Good Health — champion healthy habits and balance in how we work and what we ship.

• Be Data-Inspired — ground decisions in research and data; measure what matters.

• Champion Change — lean into ambiguity; iterate, learn, and improve continuously.

• Leave it Better than You Found It — raise quality, clarify systems, and document as you go.

• Make It Happen — bias to action; deliver impact with craft and accountability.

The reasonably estimated salary for this role at MyFitnessPal ranges from $70,000 - $90,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.

Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.