Growth Marketing Senior Specialist

At Hive, we’re all about creating moments that matter and helping event marketers connect with their biggest fans. Our platform powers marketing for 1,500+ iconic events, festivals, venues, and promoters across North America.

We help our customers grow their audience and sell out shows using intelligent, automated, and personalized digital marketing tools.

The Role

We’re looking for a Growth Marketing Senior Specialist to drive growth through content-led acquisition, lifecycle marketing, and customer engagement.

This role owns how Hive communicates with prospects and customers across the entire journey — from first touch, to conversion, to onboarding, adoption, and expansion. You’ll work closely with Revenue Operations (RevOps), who owns HubSpot, as well as Sales, Customer Success, and Product Marketing to ensure our messaging, content, and lifecycle programs drive both pipeline and long-term customer value.

This is a hands-on role focused on content, lifecycle execution, and performance optimization — not CRM or tooling ownership.

What You’ll Do

Content & Lifecycle Growth

• Own lifecycle marketing programs across prospect, customer, and expansion stages
Plan and execute email nurtures, onboarding programs, product communications, and re-engagement campaigns

• Continuously test messaging, cadence, and content to improve engagement, activation, and retention

Content Creation & Storytelling

• Create and repurpose content that supports growth and customer outcomes, including:

• Blog posts, landing pages, case studies, guides, and campaign assets

• Translate product value and use cases into clear, compelling content with Product Marketing

• Develop customer-facing content that supports onboarding, education, and adoption

Social & Distribution

• Plan and execute organic social programs (primarily LinkedIn) to amplify content, launches, and customer stories

• Repurpose long-form content into short-form social posts and lifecycle touchpoints

• Monitor performance and continuously optimize distribution strategy

Working with HubSpot (RevOps-Owned)

• Use HubSpot daily to execute campaigns, build emails, and track performance

• Partner with RevOps to request segmentation, workflows, lifecycle updates, and reporting

• Validate campaign logic and handoffs without owning system configuration or administration

Measurement & Optimization

• Analyze lifecycle and content performance (opens, CTRs, conversions, engagement)

• Review dashboards and insights with RevOps and Growth leadership

• Identify opportunities to improve pipeline quality, customer engagement, and expansion impact

Partner with Sales

• Support Sales with sales-ready content such as case studies, messaging frameworks, and email templates

• Work with RevOps to ensure lead handoff, lifecycle stages, and routing in HubSpot support Sales workflows

• Review lead quality and conversion performance with Sales on a regular cadence

• Incorporate Sales feedback to refine messaging and lifecycle programs

Partner with Customer Success

• Partner with Customer Success on onboarding, adoption, and customer communication programs

• Support customer education initiatives, product updates, and best-practice content

• Collaborate on expansion and retention campaigns informed by customer insights

What you bring:

• 3+ years of experience in Growth Marketing, Content Marketing, Lifecycle Marketing, or Customer Marketing

• Strong experience using HubSpot for campaign execution and reporting (admin experience not required)

• Proven success with content-led growth and lifecycle programs

• Comfortable creating content tied to real business outcomes (pipeline, adoption, retention)

• Experience supporting organic social programs
Collaborative, execution-oriented, and data-informed

You must be able to work within Canada and have legal Canadian work authorization.

Bonus points if you have...

• Background in SaaS, technology services, or subscription-based environments

• Experience working in a RevOps-led tooling environment

Comp/Benefit Package:

• Meaningful salary: The compensation range for this role is $80,000 to $110,000 CAD per year. This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to job-related skills, experience and relevant training, and business and organizational needs. New team members typically start between $80,000 - $95,000, based on experience and alignment with the expectations outlined in this posting. This range reflects not just where you begin, but the growth we expect and invest in as you grow at Hive.

• Work fully remotely in Canada: Where you are most productive whether that be from your house, or elsewhere. We just ask that you are located in Canada and have the legal work authorization.

• Flexible work hours: Customize your schedule as long as it’s not disruptive to your role, team, clients and Hive.

• Health + Insurance: Comprehensive health and dental coverage with a parental leave top-up program.

• Unlimited vacation/PTO policy: So you can be happy and healthy!

About Hive

Hive is the industry-best marketing platform for event marketers. Our platform powers marketing for 1500+ of the most iconic event, festivals, venues, promoters, and event-centric brands across North America. We help our clients sell out their shows and make their events unforgettable - by helping them grow their customer base and personalizing and automating their email, SMS, and ad campaigns.

Hive integrates with 25+ partners like Ticketmaster and Shopify, ingesting rich customer data in real-time. With this data, event marketers can segment their audiences in powerful ways and send timely, customized messages to their customers. Hive was founded in a University of Waterloo computer lab and graduated from Y Combinator in 2014. Today, we’re a remote-first team spread across Canada and the US, building a product and a culture that values clarity, ownership, and real customer impact.

To learn more about our team, check out the About Us and Careers pages on our website.