Growth Marketing Ops - Simple Earn

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:
Operations Management, Data Analysis & System Building

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Take full ownership of Locked Simple Earn product daily operations, ensuring stable product performance and user experience optimization

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Build comprehensive growth operations systems covering standardized processes and quality control mechanisms for user acquisition, activation, retention, and conversion

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Establish data-driven decision frameworks, setting clear objectives, execution plans, and measurement criteria for every action, forming hypothesis-validation-iteration scientific work cycles

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Deeply understand user needs and pain points, systematically transform user feedback into product improvement recommendations, establish and maintain core operational metrics monitoring systems

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Conduct in-depth attribution analysis, scientifically identify effective strategies versus vanity metrics, establish business health assessment frameworks, and regularly provide professional growth analysis reports

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Proactively identify inefficiencies in work processes, continuously optimize working methods and business processes, pursue excellence in work standards, and possess sharp user insights

Marketing Growth

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Design and execute comprehensive marketing campaigns from concept to implementation, systematically driving business scale growth

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Develop replicable marketing activity operation manuals, establish standardized processes for campaign planning, execution, and post-mortem analysis

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Independently conduct competitive analysis and market opportunity identification, formulate differentiated competitive strategies and drive implementation

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Comprehensively manage KOL partnerships, community activities, user incentives, and other diversified growth initiatives, establish external resource management systems

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Handle marketing copywriting, campaign mechanism design, performance tracking, and attribution analysis, continuously optimize marketing ROI

Stakeholder Management & Business Development

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Proactively build and maintain project partner networks, systematically manage partnership resources, precisely identify co-marketing opportunities

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Write professional partnership proposals, present joint marketing campaign solutions with clear value propositions to project partners

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Coordinate internal and external resource allocation, construct standardized cross-departmental collaboration workflows, ensure end-to-end management of cooperation projects from proposal to implementation

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Effectively represent team interests in partnership negotiations, establish cooperation performance evaluation mechanisms, ensure clear ROI on resource investments

Requirements:
Professional Background & Experience

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Systematic Working Capability: Possess comprehensive operational methodologies and work systems, capable of establishing standardized workflows and quality control systems

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Professional Experience: 3+ years of hands-on marketing or operations experience, complete project management capabilities, end-to-end operational experience from concept to implementation

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Industry Expertise: Deep understanding of crypto Earn/wealth management product mechanisms and user behavior, proficient in crypto community operation rules, keen insights into industry development trends

Core Competencies & Traits

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Proactive Drive: Strong sense of initiative and ownership spirit, proactively identify problems and propose solutions, results-oriented approach to drive projects to completion on time and with quality

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Stress Resilience & Adaptability: Maintain high productivity in high-intensity, multi-task parallel work environments, capable of rational judgment and quick decision-making under pressure, rapidly adjust strategies in response to market changes

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Continuous Optimization Mindset: Sharp awareness of process improvement, skilled at summarizing experiences from data and feedback, continuously iterate and improve working methods

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Structured Problem Solving: Excel at breaking down complex business problems into clear execution frameworks, establish replicable and measurable solutions

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Attention to Detail & Completeness: Possess rigorous work attitude, focus on execution detail completeness and accuracy, not satisfied with substandard work outcomes, ensure high-quality delivery of every task

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Communication & Collaboration: Excellent cross-departmental collaboration capabilities, proactive work progress reporting, timely seek guidance and direction adjustments when encountering problems, maintain efficient team collaboration

Business Skills

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User-Centric: Ability to think deeply from user perspectives, possess user needs insights and experience optimization capabilities

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Data Literacy: Strong financial awareness and growth mindset, capable of deconstructing problem essence through data, validating business hypotheses, establishing scientific decision-making foundations

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Business Acumen: Independent capability to interface with external partners, effectively drive cross-team and cross-company project coordination and implementation

Nice to Have

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Project Management & Scaling Experience: Experience building operational systems from 0 to 1, successfully constructed complete business processes and management systems; business development or partnership management experience, successfully managed large-scale projects with 200K+ users

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Crypto Product Operations Background: Experience in staking/yield product operations or marketing, deep understanding and hands-on experience with crypto user decision journeys

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Comprehensive Skills & Crisis Response: Proficient in utilizing new technology tools (AI collaboration tools, etc.) to improve work efficiency, strong data analysis capabilities; crisis management and emergency response experience, capable of rapidly formulating response strategies in unexpected situations

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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