Growth Marketing Manager

At Datex, we understand how complex warehouse management can be. For more than 45 years, we’ve been helping operators simplify it.

We’re a family-owned B2B SaaS company in an exciting growth phase and have recently strengthened our Revenue Generation function, including Marketing, to support that momentum. Our progress has also been recognized by Gartner®, naming Datex a Notable Vendor in the Midmarket Context: Magic Quadrant™ for Warehouse Management Systems for the second consecutive year.

Now, we’re focused on scaling what’s working and building what’s next. We’re seeking a proactive Growth Marketing Manager to help accelerate pipeline and drive scalable revenue growth.

As part of the marketing team, you will execute multi-channel campaigns that drive awareness, engagement, and qualified pipeline, with clear accountability for pipeline contribution and revenue impact.

This is a hands-on role for someone who enjoys testing, analyzing, and improving performance. You will help scale demand generation and ABM programs, improve marketing efficiency through disciplined execution and optimization, and strengthen BD operations and collaboration across the RevGen function.

You will report to the Sr. Director of Marketing and work closely with marketing, BD, sales, our digital agency, and contractors.

Candidates must be located in the United States to be considered for this role.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. Other duties or projects may be assigned in addition to this general overview of the job.

Requirements:
What Makes You an Ideal Candidate

• You know HubSpot inside and out, including workflows, lead scoring, reporting, attribution, and lifecycle management.
• You are highly data-driven and use insights to grow and optimize a full-funnel marketing engine.
• You understand pipeline metrics and are comfortable being accountable for performance, not just activity.
• You are familiar with marketing operations practices and ensure that your processes and campaigns are organized, measurable, and efficient.
• You’re results-driven, adaptable, and enjoy working in a start-up-like SaaS environment.
• In this hands-on role, you’re comfortable with strategy but truly excel when it comes to execution.
• People genuinely enjoy working with you, because you communicate clearly, build trust across teams, you care, and you do what you promise to do.
• You are energized by the challenge of optimizing a growth marketing function.
• You have experience collaborating closely with Sales and BD in long, complex buying cycles.
• An entrepreneurial mindset, strong emotional intelligence, and comfort with ambiguity will set you apart.

Role and Responsibilities

• Develop and execute demand generation and ABM strategies aligned with company growth objectives.
• Lead multi-channel campaigns that drive engagement and qualified pipeline across email, paid media, newsletters, events, webinars, partner programs, third-party lead generation, and digital advertising in close collaboration with the Marketing Coordinator and Integrated Marketing Manager.
• Plan and orchestrate paid digital programs across programmatic, LinkedIn and Google Ads, the website, SEO, and ABM initiatives.
• Continuously improve landing pages, CTAs, and conversion paths to increase lead-to-MQL performance.
• Own campaign performance end-to-end: planning, execution, reporting, and continuous optimization aligned with business outcomes. Ensure campaigns are well documented and executed according to plan.
• Partner with the Sr. Director of Marketing on campaign content strategy to ensure strong positioning and message-market fit.
• Grow and maintain a healthy marketing database by increasing engaged contacts while protecting data quality, segmentation integrity, and lead capture performance.
• Track, analyze, and report on campaign performance, delivering actionable insights to improve funnel conversion and marketing efficiency.
• Leverage HubSpot at an expert level, including workflows, lead scoring, lifecycle management, automation, attribution modeling, and lifecycle nurture programs.
• Co-own and effectively utilize the broader martech stack, including ZoomInfo, 6sense, WordPress, SEMrush, Clearscope, GA4, Storylane, and StackAdapt.
• Support and help operationalize ABM initiatives in close alignment with Sales and BD.

Requirements

• 4–6 years of B2B marketing experience in SaaS or technology.
• MUST have deep expertise in HubSpot and paid media platforms (LinkedIn Ads, Google Ads, programmatic), including campaign setup, optimization, and attribution.
• MUST have experience in growth, digital, or performance marketing within a B2B SaaS environment, with measurable pipeline impact.
• MUST have a strong analytical mindset with hands-on experience building dashboards, interpreting performance metrics, and translating data into action.
• MUST be highly organized with strong project management skills; you enjoy collaborating across teams and confidently manage multiple campaigns and deadlines at the same time.
• We’re looking for someone who is proactive, self-directed, and takes full ownership of their work.
• Bachelor’s degree in Marketing, Communications, or a related field.

Preferred Skills

• Great writing and messaging instincts? That’s a big plus!
• Experience with StackAdapt, 6sense, ZoomInfo and Microsoft Dynamics.
• Experience leveraging AI tools to enhance productivity and efficiency.

What Success Looks Like in 6 Months

• You have launched and optimized integrated campaigns that measurably increase marketing-sourced pipeline.
• HubSpot workflows, reporting, and attribution are cleaner, smarter, and driving better conversion from lead to MQL to SQL.
• Paid media and ABM programs are more targeted, more efficient, and clearly aligned to revenue goals.

Recruitment process

• Please submit your resume and a cover letter (preferred).
• The application also includes a few required questions (Yes/No and short answers). Please note that only applications with all questions fully completed will be considered.
• 30-minute intro interview with the Senior Director of Marketing.
• 30-minute conversation with your future marketing team members.
• 30-minute meeting with the company owners.
• If needed, a follow-up with the Senior Director of Marketing and a 30-minute conversation with the Director of Employee Success.
• Final step: we’ll connect with at least two of your professional references.

Benefits:
• Medical, Vision, Dental and Life/Disability Insurance available
• Paid Time Off and Paid Holidays
• 401K
• Supportive leadership environment

Salary range $115,000-$125,000 depending on experience and multiple other factors.

Not only does Datex Inc. accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Datex is proud to be an equal opportunity workplace!

Datex will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.