Growth Marketing Manager - PHL

About SiGMA Group (SiGMA World)

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 300 professionals across five global offices, including Malta, Cyprus, Serbia, São Paulo and Manila. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative.

Position Summary

We are seeking a strategic and results-driven Growth Marketing Manager to drive attendance, engagement, and revenue growth for our events and conferences. This role requires someone who understands affiliate marketing principles and can apply that knowledge to build partnership-driven promotion strategies. The ideal candidate will be skilled at creating compelling event marketing campaigns, cultivating strategic partnerships, and leveraging performance-based marketing tactics to maximize event registration and attendance.

Key Responsibilities:

Event Marketing & Promotion

Develop and execute comprehensive marketing strategies to drive attendance and revenue for SiGMA events and conferences

Create multi-channel promotional campaigns across email, social media, paid advertising, content marketing, and partnerships

Build compelling event messaging, value propositions, and creative assets that drive registrations

Manage event landing pages, registration funnels, and conversion optimization

Coordinate with speakers, sponsors, and exhibitors to amplify event promotion

Partnership & Affiliate-Style Promotion

Apply affiliate marketing principles to identify, recruit, and activate promotional partners for event marketing

Develop partnership programs with industry associations, media partners, influencers, and complementary organizations to expand event reach

Create performance-based incentive structures (commission models, revenue sharing, referral programs) to motivate partners

Provide partners with promotional materials, tracking links, and reporting to support their marketing efforts

Track partner-driven registrations and revenue using UTM codes, promo codes, and attribution tools

Growth Strategy & Audience Development

Identify and target new audience segments to expand event attendance year-over-year

Develop retention strategies to drive repeat attendance and build a loyal community

Test and optimize new marketing channels and tactics to improve cost-per-registration

Build email nurture campaigns to convert prospects into attendees and past attendees into advocates

Leverage content marketing, SEO, and thought leadership to generate organic interest in events

Analytics & Performance Measurement

Track and analyze key metrics including registration conversions, attendance rates, cost-per-acquisition, and ROI by channel

Use data insights to optimize campaign performance and inform budget allocation decisions

Create dashboards and reports to track progress toward registration and revenue goals

Conduct post-event analysis to identify successes, learnings, and opportunities for improvement

Cross-Functional Collaboration

Partner with event operations, sales, and content teams to ensure cohesive event experience

Collaborate with creative and design teams to produce high-quality promotional materials

Work with sponsorship team to align sponsor benefits with marketing initiatives

Present marketing plans and results to leadership and stakeholders

Required Qualifications

3+ years of experience in event marketing, growth marketing, or digital marketing roles

Proven track record of driving event registrations and revenue through multi-channel marketing campaigns

Experience building and managing strategic partnerships for promotional purposes

Strong analytical skills with experience using Google Analytics, marketing automation platforms, and event management software

Proficiency in campaign tracking, attribution modeling, and ROI analysis

Excellent project management skills with ability to juggle multiple events and deadlines

Strong written and verbal communication skills

Bachelor's degree in Marketing, Communications, Business, or related field preferred

Preferred Qualifications

Direct experience marketing B2B conferences, trade shows, or industry events

Background in affiliate marketing or partnership marketing programs

Experience with event technology platforms

Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads)

Track record of scaling event attendance year-over-year

Key Competencies

Strategic thinking with tactical execution abilities

Data-driven decision making and performance optimization

Relationship building and partnership development

Creative problem-solving and innovative thinking

Strong organizational and time management skills

Results-oriented mindset with focus on measurable outcomes

Adaptability and ability to thrive in fast-paced environments

Collaborative team player with strong leadership potential

Why SiGMA Group?

Operate from office in Manila, with one day a week working from home

Additional day off on your birthday

Work abroad up to 6 weeks per year from one of our global offices, with full coverage of flights and accommodation

Flexible working hours: start between 7:30 and 9am.

No limit, free access to over 100 courses from iGaming Academy

Breakfasts at the office and more