Growth Marketing Manager, Paid Social

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Team

We're a data-driven, highly collaborative team focused on driving sustainable customer growth across paid and organic channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack’s mission of helping homeowners and home professionals accomplish more.

About the Role

We’re looking for a strategic and hands-on Growth Marketing Manager responsible for driving core performance and scaling Thumbtack’s Paid Social program. This role will manage high-impact paid campaigns and contribute to the growth of key channels including Meta, YouTube, TikTok, Pinterest, Reddit, and others. They will lead best-in-class operations, combining sharp execution with cross-functional collaboration and a strong understanding of how social contributes to the broader growth strategy.

The ideal candidate brings deep expertise in Paid Social, spanning campaign management, measurement, targeting, creative, and testing. They are a strong operator and creative problem solver who consistently elevates both strategic thinking and channel performance.

What you'll do

• Manage and efficiently scale Thumbtack’s Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit—driving incremental customer growth, while balancing positive contribution.

• Responsible for in-house campaign management and optimizations—including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices.

• Build and implement Paid Social testing roadmaps with XFN partners, driving a continuous test-and-learn approach across audiences, creative, and platforms.

• Identify and execute opportunities for channel expansion and scaling newer platforms.

• Responsible for tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results.

• Partner closely with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting.

• Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative.

• Partner with external agency and platform relationships - pushing for innovation, unlocking new opportunities, and ensuring Thumbtack remains on the leading edge of social marketing.

In order to be successful, you must bring

• 6+ years of experience managing, scaling, and evolving paid social programs.

• Proven success directly managing complex Paid Social campaigns and optimizations, including dynamic ads and AB tests.

• Deep platform and technical expertise in Meta, TikTok, Pinterest, and emerging social platforms (dynamic ads, CAPI, etc).

• Strong analytical chops - experience with Excel/Google Sheets (pivot tables, lookups) and hands-on exposure to incrementality, A/B testing, lift testing, and attribution frameworks.

• Demonstrated ability to manage multi-million dollar budgets with efficiency and strategic rigor.

• Confident communicator with proven experience collaborating with multiple cross-functional partners.

• Comfort in a fast-paced, high-stakes growth org - with a bias for action, experimentation, and results.

Expected salary ranges

• For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $97,800.00 - $126,500.00.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

Note: Thumbtack uses AI tools to support our resume screening process. However, our Recruiting team’s expertise and judgment guide hiring decisions.

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Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [email protected].

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.

We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.