Growth Marketing Manager: Paid Search & Paid Social

We are:

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?

We are looking for:

We are seeking a Paid specialist (SEM and paid social – must have significant Meta experience) who has managed at least $100,000 in ad spend throughout their career. If you have experience managing spend for a D2C brand or B2B SaaS product, that’s a major plus. You also must have demonstrated experience working with creative, product, & content teams as well to ensure you’ve managed holistic paid social and SEM campaigns that encompass a full funnel marketing approach to acquiring & retaining customers.

You Will:

• Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape
• Launch ad campaigns across paid social and paid search for many clients
• Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions
• Have a deep understanding of our client’s products and competitors so you can launch the most effective ad campaigns that have high engagement
• Liaise with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
• Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
• Act as an advisor to guide a client on improving their bottom of funnel performance to lower a client’s overall CAC and improve LTV
• Stay on top of client communication + demonstrate strong project management skills

Requirements:
You Have:

• Minimum 1+ year of experience managing ad spend across leading social advertising platforms such as Meta, LinkedIn, TikTok, and Pinterest.
• Minimum 1+ year of experience managing ad spend on Google Ads.
• Managed a monthly paid social budget of at least $10,000.
• Experience working with product to set up events on different ad platforms as well as ensuring all the events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus).
• You must have experience working with the branding/creative team to produce high quality ad assets that have proven to capture an audience’s attention and is on par with the branding guidelines.
• You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on ongoing experiments that need to be tested.
• You must be highly analytical and obsessed with achieving client KPIs.
• You demonstrate attention to detail and excellent written and verbal communication skills.
• Expertise with the intersection of paid, owned and earned media in campaign orchestration.
• Passionate about the social media/paid search landscape, and can show thought leadership in the space.
• You’re hungry to learn, passionate, and highly competent.

Benefits:
BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS- Workable- to help us schedule initial screening calls. Job seeking is hard- we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!