Growth Marketing Manager

Welo Data works with technology companies to provide datasets that are high-quality, ethically sourced, relevant, diverse, and scalable to supercharge their AI models. As a Welocalize brand, WeloData leverages over 25 years of experience in partnering with the world’s most innovative companies and brings together a curated global community of over 500,000 AI training and domain experts to offer services that span:

ANNOTATION & LABELLING: Transcription, summarization, image and video classification and labeling.
ENHANCING LLMs: Prompt engineering, SFT, RLHF, red teaming and adversarial model training, model output ranking.
DATA COLLECTION & GENERATION: From institutional languages to remote field audio collection.
RELEVANCE & INTENT: Culturally nuanced and aware, ranking, relevance, and evaluation to train models for search, ads, and LLM output.

Want to join our Welo Data team? We bring practical, applied AI expertise to projects. We have both strong academic experience and a deep working knowledge of state-of-the-art AI tools, frameworks, and best practices. Help us elevate our clients' Data at Welo Data.

Role Overview
We’re looking for a Growth Marketing Manager to own execution of revenue-driven marketing programs and help translate marketing strategy into consistent, high-quality output across campaigns, channels, and enablement.
This role is execution-focused but highly collaborative. You’ll work closely with the Director of Marketing to turn priorities into campaigns, ensure marketing shows up clearly and consistently in the market, and help build systems that scale as the business grows.
You’ll also support light social execution in partnership with the Director, grounded in pre-existing employer branding strategy, EVP, and commercial content pillars, ensuring social and employer brand activity remains consistent and well-integrated alongside GTM priorities.

What You Will Own:
• Growth & GTM Execution
• Execute P0 / P1 go-to-market campaigns across web, paid, email, social, and partner channels.
• Translate strategy into:
• Channel plans;
• Asset requirements;
• Execution timelines;
• Manage campaign delivery end-to-end, from brief to launch to iteration.
• Track and report on campaign performance, including engagement, conversion, and pipeline influence where applicable.
• Maintain consistency and quality across marketing channels and assets.

• Website & SEO Execution
• Create and update campaign landing pages and supporting website content
• Partner with external agencies and internal stakeholders on SEO initiatives, including:
• o On-page optimizations;
• o Content updates;
• o Technical or structural audits, where relevant.
• Implement approved SEO recommendations and track resulting performance signals.
• Ensure website updates align with campaign goals, messaging, and conversion best practices.

• Reporting & Performance Signals
• Track and report on website, email and campaign performance using established metrics and tooling.
• Surface clear signals on:
• What is performing well
• What is underperforming
• Where iteration or deprioritization is needed
• Partner with the Director of Marketing to turn performance data into:
• Campaign improvements
• Execution learnings
• Prioritization inputs
• Ensure reporting is lightweight, consistent, and decision-oriented — not vanity-driven.

• Sales & Solutions Enablement
• Partner with Sales and Solutions teams to support launches, enablement materials, and campaign execution.
• Incorporate field feedback into improved structure, clarity, and delivery.
• Help ensure marketing assets are practical and usable in real customer conversations.

• Social & Employer Brand Support
• Support light social execution in partnership with the Director of Marketing using established employer branding strategy, EVP, and commercial content pillars.
• Draft and publish approved social copy related to:
• Campaign launches;
• Events and announcements;
• Hiring and employer brand updates, as prioritized;
• Maintain a steady social cadence aligned with GTM and content priorities.
• Ensure employer brand activity is integrated into broader marketing execution rather than operating as a standalone effort.

What Success Looks Like:
• GTM campaigns launch on time with clarity and consistency.
• Marketing execution feels structured, intentional, and scalable.
• Social channels remain active, relevant, and aligned with priorities.
• Sales and Solutions teams feel supported with usable, timely assets.
• Employer brand presence is maintained without distracting from revenue motion.

Ideal Background:
• 5–8 years experience in B2B SaaS, AI, data, or adjacent technology.
• Proven experience executing growth or GTM campaigns end-to-end.
• Comfortable working cross-functionally and translating direction into execution.
• Strong organizational and communication skills.
• Detail-oriented, reliable, and performance-aware.
• Seeing around corners and grounding yourself in data is second nature.