Growth & Marketing Manager, IMEA

About the Role
We are looking for a high-performing Growth & Marketing Manager to assist Azar’s marketing efforts for the Turkey & Middle East region, while being based out of India. This role will drive user acquisition, engagement, and brand narrative for a Gen Z–centric audience across key GCC markets. You will work closely with cross-functional teams across global offices, while building a deep understanding of regional culture and user behavior.

If you are performance-driven, data-savvy, culturally aware, and fluent in internet culture—and ideally have adjacency to Middle Eastern or Turkish culture—you’ll thrive in this role.

Key Responsibilities

1. Performance & Growth Marketing (Primary Focus)
● Own and optimize paid acquisition, media execution, and performance marketing across Turkey & Middle Eastern markets.
● Work with agency partners and internal teams to deliver ROI-positive growth campaigns.
● Manage full-funnel metrics, acquisition, retention, reactivation, and campaign efficiency.
● Develop hypotheses, run experiments, and make data-backed decisions to scale growth.

2. Brand & Narrative Building
● Support brand positioning for Azar in the Middle East by contributing cultural insights and helping shape the narrative.
● Partner with creators, influencers, and local cultural voices to drive Gen Z resonance.
● Assist in developing content, campaigns, and messaging tailored to regional sensitivities
and user trends.

3. Market Intelligence & Cultural Insight
● Build a strong understanding of Middle Eastern and/or Turkish culture, trends, platforms, and youth behavior.
● Stay ahead of shifts in Gen Z preferences, media platforms, dating culture, and digital habits.
● Provide cultural guidance to global stakeholders to ensure Azar is relevant and locally
meaningful.

4. Analytics & Data Fluency
● Consistently track, analyze, and report performance across campaigns.
● Proactively identify growth opportunities through data.
● Work deeply with dashboards, Excel/Sheets, analytics tools, and internal BI.

5. Cross-Functional Collaboration
● Work closely with product, design, analytics, central marketing, and local market teams.
● Serve as the operational point person for the Middle East region from India.
● Drive clear communication and project management across time zones.

Required Qualifications:
• 5–7 years of experience in performance marketing, digital marketing, growth
• Strong understanding of Gen Z media behavior and creator/influencer ecosystems.
• Demonstrable experience in data-driven decision making and experimentation.
• Proven ability to run growth campaigns across paid social, UAC, display, or programmatic platforms.
• Comfort with ambiguity, speed, and building from 0→1.
• Excellent communication and cross-cultural collaboration skills.

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